Level 4
Joined the community 09-02-2015
Level 4
Scottsdale, AZ
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What exactly IS a Marketo expert?It’s a really hard thing to describe right? Much less demonstrate. We should know, we’ve spent the last decade hiring and training Marketo talent. ...
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Joy,I've attached our methodology documentation around lead source attribution for your reference. LeadMD wrote the book on Marketo Best Practices so if you are interested in furth...
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Shannon,We make our Marketo training videos available for free at https://www.leadmd.com/marketplace/navigate. These have been assembled based on the best practices created as a r...
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As a follow on to @Jamie's answer this truly is a function of organizational need and preference. I will say however that the second most neglected aspects of campaigning is QA and...
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Cathal,One of our folks just socialized this post to the entire LeadMD slack. Standing round of applause.The only item I would add is Rev Cycle Modeler. The. Most. Powerful. Tool. ...
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It seems that more than a few marketers are struggling with two critical metrics:1. Multi-channel weighted campaign attribution 2. Full funnel metrics - i.e. lead lifecycle velocit...
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Here are a few that we have assembled: https://www.leadmd.com/resource/managing-the-lead-lifecycle/https://www.leadmd.com/product/lead-managment-building-a-simple-revenue-model/
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Hands down: LeadMD Monsters of Funnel Take a look, experience it and soak it in - we set out to position the top thought-leaders in as a rotating lineup supergroup. This is the 2nd...
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Eric,Was checking out the new SFDC/MKTO integration docs and saw your name pop up. Hope all is well.MKTO is a slave to SFDC so any data entered there WILL create duplicates in MKTO...
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Dana,This type of data cleanup is called data sanitation and there are some vendors that plug into Marketo but more often Salesforce.com. They charge a lot and none are very good. ...
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