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Our team just released a great comprehensive Infographic on the nuances of Marketo Programs to SFDC Campaigns: When Marketo Programs meet Salesforce Campaigns [Infographic] | LeadMD The custom tags Jessica mentions can be synced to SFDC with the use of the MKTO and SFDC API. In my experience it's wo...
This week our VP of Consulting Services, Andrea Lechner-Becker busted through the content marketing dept. door, fired this post onto the desk and was gone in a flash of brilliance. For those who don't know Andrea, she crushes faces so we happily obliged. So, without further ado, here are Andrea's to...
This week our VP of Consulting Services, Andrea Lechner-Becker busted through the content marketing dept. door, fired this post onto the desk and was gone in a flash of brilliance. For those who don't know Andrea, she crushes faces so we happily obliged. So, without further ado, here are Andrea's to...
Your company is unique, right?You have your own mission and purpose, of course. Not to mention your own set of goals and expectations, your own distinct culture, ideas and expertise. So why would your benchmarking be viewed largely through a summary of data points shared by large buckets of other ve...