Andrea_Lechner

Andrea_Lechner

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Date Last Visited
‎01-18-2022 02:53 PM
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Joined the community 07-10-2011
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  • Re: Education Platforms

    Hi Todd, I'd recommend checking out Six Bricks, which is an LMS specifically for marketers. Given the Six Bricks focus on marketing, it comes stocked with marketing and sales curriculum which you can use day one. You can also certainly incorporate your existing PPT slides into the platform. I'm CSO....

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  • Re: Not updating Converted Contacts in Marketo

    When a person is a lead in SFDC, they have a lot of company-level data associated to them, like number of employees and address information. When those leads convert to contacts, some people believe that you should stop updating any company-related details on the contact, because it leads to data di...

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  • Re: Success measure in RCE

    Got it. Your "Success" in the email program should be determined by "people who took action." Commonly that's the person clicking on the individual link you have as your main CTA. Are you saying that for School Climate, for example, 100 is NOT the accurate number of people who clicked on the CTA lin...

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  • Re: Success measure in RCE

    Hi Sherin, A couple of clarifications... 1) There are two "Success" concepts available in RCE. One is Success in Program membership. Two is the Success Path in the Revenue Cycle Modeler (RCM). Which one these are you looking to measure?2) Which specific type of report are you using in RCE?3) What bu...

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  • Re: MARKETO SOP

    Dan - Very impressive. Totally bad ass.

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  • Re: Is there a (simple) way to copy a date field to a datetime field

    If you haven't nested this new field in a bunch of lists or campaigns, you can adjust the type in MKTO and then use your tokens.

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  • Re: Migrating to Dynamics? Key Learnings from a Marketo Enterprise Cus...

    What an awesome discussion! We have a prospect using the equivelant of SFDC's person accounts in Dynamics. Does anyone have any "gotcha" experience with how these will interact with Marketo?

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  • solved badge Engagement Programs - A/B Testing

    How is the best way to incorporate A/B email testing within the Engagement Module?The best solution I can figure out is to direct that email to a program's smart campaign and let the smart campaign do the 50/50 email split testing.Am I missing a better way? Thx, Andrea

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Public Statistics
Date Registered ‎10-07-2011 09:09 AM
Date Last Visited ‎01-18-2022 02:53 PM
Total Messages Posted 9
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