Justin_Gray1

What exactly IS a Marketo expert?It’s a really hard thing to describe right? Much less demonstrate. We should know, we’ve spent the last decade hiring and training Marketo talent. And I’m here to tell you, it’s really hard.Fortunately, this year we launched a solution aimed directly at making this i...

Joy,I've attached our methodology documentation around lead source attribution for your reference. LeadMD wrote the book on Marketo Best Practices so if you are interested in further assistance an engagement with our team could provide ongoing help. I would also invite you to check out our best prac...

Shannon,We make our Marketo training videos available for free at https://www.leadmd.com/marketplace/navigate​. These have been assembled based on the best practices created as a result of over 3000 Marketo engagements. Enjoy.Justin GrayLeadMD

As a follow on to @Jamie's answer this truly is a function of organizational need and preference. I will say however that the second most neglected aspects of campaigning is QA and testing, and the first is context. I don't believe you can optimize anything without context and an understanding of ex...

Cathal,One of our folks just socialized this post to the entire LeadMD slack. Standing round of applause.The only item I would add is Rev Cycle Modeler. The. Most. Powerful. Tool. In. Marketo. If you aren't using RCM with a driving Lifecycle Program you can NOT show the ROI of marketing automation.G...

It seems that more than a few marketers are struggling with two critical metrics:1. Multi-channel weighted campaign attribution 2. Full funnel metrics - i.e. lead lifecycle velocity and conversion pointsSupported by the results of a very extensive benchmarking survey LeadMD recently completed based ...

Here are a few that we have assembled: https://www.leadmd.com/resource/managing-the-lead-lifecycle/https://www.leadmd.com/product/lead-managment-building-a-simple-revenue-model/

Hands down: LeadMD Monsters of Funnel Take a look, experience it and soak it in - we set out to position the top thought-leaders in as a rotating lineup supergroup. This is the 2nd MOF campaign - 1 per year where the "greatest band in B2B takes on the #ABM technology stack" in a way that we've had a...

Eric,Was checking out the new SFDC/MKTO integration docs and saw your name pop up. Hope all is well.MKTO is a slave to SFDC so any data entered there WILL create duplicates in MKTO which will not be automatically de-duplicated. You will want to first determine which contacts exist in MKTO by evaluat...

Dana,This type of data cleanup is called data sanitation and there are some vendors that plug into Marketo but more often Salesforce.com. They charge a lot and none are very good. A good web dev shoudl be able to help you out. Here's a short primer on methods they would use. http://www.willmaster.co...