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I think this is fair. I generally subscribe to the mantra "it's a poor workman who blames his tools," but occasionally there are weird hiccups. I'm not quite willing to let Marketo off the hook for some of the things I've seen – from general slowness to timezones being represented wrong to RCA repor...
Attribution. You're talking about attribution
Awesome! Thanks Liz!Sorry to see Scott Wilder go! Best wishes to you, my friend. Definitely keep in touch, and know that you have left an indelible mark on the #MKTGNation. Liz (Courter) Oseguera has some big shoes to fill, but there couldn't be a better person to entrust them to!
Yep, I've typically listed "Influenced" as an early status, and "Visited Booth" as the success criteria. You could also have multiple success criteria, like if the RSVP for a customer event or set an appointment. Here's the documentation you need: Create a Program Channel - Marketo Docs - Product Do...
I generally advise a low-to-middling bar for influence, and a higher bar for success. In the past, I've set up the program so that any email interaction ramping into the show – clicks, RSVP/Appointment setting form fills, etc. – marks them as influenced. Then as a success if they actually stopped by...
oh, Dani-san... +50 BDPs.
Hi Laura,It would be helpful to see a screenshot of your RCM. That said, you mentioned a couple of things that would imply you may not be using the RCM how it was intended to be used, which means that the reporting capabilities it can provide are of limited use. Looking at you, "non-linear" and "com...
I think I'm going to make it a regular part of any future Nation Talk to say "Please post discussions and questions in the appropriate place on Community, lest we give poor Sanford & Greg aneurisms."