Joe_Reitz

Marketo-Fu - Episode 5: Program Setup Best Practices

by Joe_Reitz 12-02-2016

In this video, learn how to best set up programs in Marketo, from foldering structure, tag selection, and more.

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Marketo-Fu - Episode 4: Adding Users and Roles

by Joe_Reitz 12-02-2016

This episode shows you how to add users and set their permissions within Marketo. This helps you ensure that the right people have access to the right things to keep your instance running smoothly with a cross-functional team.

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1717 1 0

Industry Experts
Marketo-Fu - Episode 3: Program & Channel Tags

by Joe_Reitz 12-02-2016

On this episode, we take a look at one of the most foundational Marketo implementation essentials: Channels & Tags! Channels help you show how leads are progressing through your Marketo programs and help you get a sense of whether or not they are successful, while Program tags provide further catego...

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3290 2 1
Marketo-Fu - Episode 2: Program Types & Purposes

by Joe_Reitz 12-02-2016

In Marketo, there are a variety of program types to choose from, each with their own progression and success status stages that you can set up. Understanding which program type is right for your needs is one of the first steps towards developing a mature Marketo instance, and this video touches on a...

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1739 2 0
Marketo-Fu Intro and Basic Overview for Beginners

by Joe_Reitz 12-02-2016

I'm excited to announce and kick off this new video series to help users of all levels enhance their own Marketo-fu. Details in the video, but these will be daily (or as frequently as possible) 5-10 minute videos on one topic or best practice. Eventually, there will be a complete library of beginner...

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3265 3 0
Re: Email Editor line spacing

by Joe_Reitz 11-28-2016

That's what I prefer, but also check the HTML in your editor. Marketo tends to add things that make weird breaks happen sometimes.

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2628 1 0
Re: Constantly finding faults with Marketo

by Joe_Reitz 11-28-2016

I know that feel. But capitalism . Unfortunately, you gotta pay to play, my friend. I think it's been documented elsewhere (maybe even somewhere in the above dumpster fire), but there are some good practical/logistical reasons why Marketo doesn't just include them. That said, if your rep isn't cryin...

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4095 3 0
Re: Campaign skipping wait step

by Joe_Reitz 11-23-2016

dovetailing off what Frank said... Hard to lend any perspective without seeing the particulars. It's like asking what color smells good.... Purple, obviously

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2244 0 1
Re: How do you structure your paid efforts?

by Joe_Reitz 11-23-2016

Here's one way to do it: Marketo-Nation-Talks-Advertising - YouTube Smartlists within content programs (as one use case) that keeps a running count of conversions via paid, and then an example with a standalone program for success and revenue credit

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1616 1 0
Re: extending content in engagement programs

by Joe_Reitz 11-23-2016

Hey Moritz, The cadence would roll ever onwards, regardless of where they are in the previous flow... so to answer the question behind the question, yes, you'd jack up your cadence. Think of them like separate smart campaigns.

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1137 0 0