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Hey Sara Greaves - what Julz said The determining factor is whether those portfolios really qualify MQLs differently. My gut feeling is that the sum total of interactions that would make me think a lead is ready for a sales conversation is going to be basically the same from portfolio to portfolio....
ah, yes, good catch, Dory Viscogliosi! I was thinking this would have to be a reoccurring batch. Assumptions... Also, be sure to add the typical "link not contains unsub, privacy policy, etc."
Hey Bruce,If you'd like them to receive all 6 emails first, then this will work. It sounds like that's what you're trying to do, so if so, no worries!However, usually this sort of scheme works best as a fast-track sort of campaign. So as a best practice, what I typically like to do is have a transit...
Thanks, Brent Levi! Carol Schumaker – not a ton to add on this point without seeing the email itself. But when designing for emails versus web, there are a whole host of differences in what will work for some clients, but not others. So it becomes a game of designing for the least common denominat...
Database section is global. As in, your _entire_ database. The static lists that are in Marketing Activities are probably just one time uploads.Similarly, Smart Lists would also be a narrower cross-section of your entire database. Hope that helps!
I did indeed! It's in the cleverly named "Program Types & Purposes" episode Link here: Marketo Fu - Episode 2: Program Types & Purposes - YouTube
if an imp is taking 2 years... good lawd, you might be doing something wrong. More likely, we're not operating from the same definition as to what is a "completed implementation," though.
I mean, we all agree salespeople are evil, right?