great tip Brittany Stover, but the best thing I think you could do in this scenario is set up an A/B test based on send times. That way you don't have to guess, and learn some key...
Hey Val - I hope you're doing well!Not that rebrands happen super often, but I'd recommend tokenizing the key bits a la Universal Token method... Logos, colors, copyright dates, et...
yeah, fair point on syncing - nothing is bulletproof. The occasions I was thinking of were a bit... unique. Running webinars in conjunction with a partner (paid through their site)...
Not to be contradictory, but I've seen the G2M/G2W connection fail a few times in Marketo, and have heard similar horror stories of the sync failing mere minutes before a webinar i...
You definitely could still do all of that inside the engagement program.Don't forget the super cool trick for doing A/B tests in engagement programs, either!