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That is insanely cool. Thanks for sharing! I'm very interested to see what we can all come up with!
This video highlights a few best practices around naming conventions in Marketo, as well as when to use each of Marketo's various program types.
great tip Brittany Stover, but the best thing I think you could do in this scenario is set up an A/B test based on send times. That way you don't have to guess, and learn some key information to help your MA program moving forward!Email Test - A/B Test - Marketo Docs - Product Docs
I like how you did it there, but like you said in that thread, a poll would be interesting to see!
I mean, I liked you a lot before... but we best frands now
LISTICLES! How have we not made this a thing already, Scott Wilder???
Hey Val - I hope you're doing well!Not that rebrands happen super often, but I'd recommend tokenizing the key bits a la Universal Token method... Logos, colors, copyright dates, etc... That way you're still operating scalable programs in your day-to-day, but if a slight rebrand happens again, all yo...
yeah, fair point on syncing - nothing is bulletproof. The occasions I was thinking of were a bit... unique. Running webinars in conjunction with a partner (paid through their site), and getting new registered attendee lists from them right up until about 10 minutes before the webinar. It was definit...
Not to be contradictory, but I've seen the G2M/G2W connection fail a few times in Marketo, and have heard similar horror stories of the sync failing mere minutes before a webinar is scheduled to begin.I've heard nothing but good things about On24, though.
You definitely could still do all of that inside the engagement program.Don't forget the super cool trick for doing A/B tests in engagement programs, either!