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We are in a situation where we need to skim some of our content and I need to make some recommendations to our senior marketing leaders, so any ideas/experience is much appreciated
This question is for those that are using Vidyard as your video marketing integration. As you know, we pay Vidyard based on the number of videos we have active in their system. At some point, videos get outdated and to keep your video total in compliance (and your costs manageable) you have to thi...
Indeed The error that my regional users get is:Lead exists in another lead partition in your Marketo account - contact your Marketo admin.This is a valid error in our use case - what I've done is create a "global" workspace for programs where we would be list importing (such as a trade show booth ...
Hi all - I was just on the Marketo audit webinar and the presenter mentioned that Workspaces and Partitions are great to have if you have a need for intentional duplicates in your Marketo org. I completely agree. However, the reason we have workspaces & partitions in my organization is due to our ...
Good information. I generally set my wait step in my webinars to ~ 2 minutes to be safe. I have heard that one minute is adequate. With WebEx webinars (what we use), I have also found some uses for the "redirect page" that you have to use to avoid having the registrant go to the generic WebEx pag...
Completely agree. Our demand gen is being executed in the same way... the engagement program analytics only can tell us so much. I wished that the Engagement Score (great concept) was a little more intuitive and could apply to programs inside streams and not just emails.
Dan - I believe I have heard the same from the product team, however the Support person that has handled my case has contradicted this guidance. Fortunately, the way that I am measuring content ROI, the engagement programs I removed don't impact analytics much. However, with the current restrictio...
We have a limit to how many Engagement programs we can have in our instance. When running into this issue, Marketo's answer in Support Tickets is that EP's must be deleted in order to remove them from the total count - archiving doesn't remove an EP from our calculated total. However, this causes ...
The way that the Engagement engine works is that the engine checks to see if the lead has or has not received the email in a given cast before it sends, so if you reset the cast like you are suggesting the people that received casts #1 and #2 will receive cast #3 on the new date. You will only be r...