Finding a lead by its Marketo lead id does have some real life use cases, so it would be great if the field could be used in smart lists. One example would be a database with a hig...
True enough, but in my experience owners of events (online or live) want to be on top of issues like this, so they can follow up straight away. I was building alert processes insid...
I wouldn't use a form like that. If you are emailing to the person and all you want is to offer them the option to opt in or out, you do not need all those fields (the person is al...
I couldn't agree more. So far in situations I have seen where compound dedupe keys were allowed based on a specific use case, a lot of unwanted and unanticipated dupes were introdu...
Great article@Amy_Goldfine! Good tip on the Send alert token as well.
I can also see a similar use case for confirmation emails bouncing (of course assuming naming conventions are ...
First thing to do is to decide which options you want to provide. Is it a straight unsubscribe vs opt-in or do you allow for partial opt-ins (e.g. I only want to receive newsletter...
With this sort of date filters I tend to use the Schedule options available to allow a person to run through the flow once per x period (90 days in your example). Not entirely sure...
@Dan_Stevens_true, there still are some limitations there. It would already help if the Program Membership report would allow for custom columns, but it is not the perfect solution...
The way I would approach this is to stamp your gated content program as the acquisition program and use the channel through which a person landed on your content page to allocate a...