Katja_Keesom

Two things here:I would never do that in the same flow, as the decision to sync would likely be a central process you want to manage once and not umpty times in each smart campaign. The same applies of course to the scoring itself! Imagine what you have to change if you decide to change the score fr...

If all of the programs with the same channel need to be included that would do, although I would tend to add a Date of Activity filter as well (unless you want to also include a person who downloaded something 2 years ago and then last week).If some programs with the same channel need to be excluded...

In addition to your Marketo rep, as far as I know you should be assigned a dedicated Deliverability Consultant. I am sure they can give you a good sense of the values you are looking for.

Hi Kamilla, In addition to Grace's comments, a few thoughts to consider if you choose the smart campaign route:Make sure you cover the scenarios where a person clicks more than 1 link in your email 1.You can set up 1 campaign with a wait step between sending email 1 and email 2. Do keep in mind thou...

Totally agree. The only change you'd need to make is in your reporting, as currently the PMCF fields cannot be included in a smart list view. If you want to include the values of these fields in an overview, you would need to go through the Members tab overview to achieve that.I know this has been i...

In a typical native sync setup, SFDC will sync your records to Marketo with the SFDC Id value as the unique key. If in Marketo a record already exists with the same email address, this is not recognized by the SFDC sync as the SFDC Id will be blank (record did not exist in SFDC yet). Blank is not th...

Good point. That still has me wondering though. The original question not only refers to value to blank changes (which is expected behaviour), but also value to different value changes that is not shown in the internal alert.As you are right about the fact that the form values are stamped in the log...

As @SanfordWhiteman said, subtracting a specific value that was previously added is not technically possible. However, it is good practice to implement an "inactivity" score in any lead scoring model. This subtracts a specified amount of points from both the behaviour score and person score if no re...

Hi there,There are two things that come to mind straight away:A field on a form that is not populated will not overwrite a value that was already there to NULL. That explains the blanks not being blank.When it comes to a data value change, the actual processing of this can take a little bit of time....

Hmm, I would need to see what happened in the activity log. Some questions I have:I see in your screenshot a reference to a smart campaign that updated the time zone? In the activity log you should be able to see a hyperlink to that smart campaign to find out what it does exactly.Is the optin dateti...