Melissa_Day

Hi, @SanfordWhiteman thanks for the comment! The chem.rs/macs20 is actually a bit.ly generated short URL that expands to https://pages.chemours.com/opteon-mobile-refrigerants-opt-in-resources-updates.html?utm_source=macs20 - so you are spot on!

What a comprehensive, valuable overview. There are some great reminders of best practice in here that busy marketers can easily overlook (or is that just me?) and why keeping this data clean is so important. Bookmarking this for my EOY clean up!

This is a great post! What type of email is the use case for? My first thought would be optimizing the sender name/email address from the account owner or fallback contact owner, but not following how this could be connected. What am I missing?

Love the Q&A's! The only miss I see here is the answer to Yuen's question around optimizing a newsletter's open rate. In addition to subject line and sender name, time of send and preview text also have an impact on open rate. We generally resend our newsletter to those who didn't open the first sen...

Thanks for a very thorough and valuable post! I'd like to hear about another use case you mentioned - Driving a Marketing Focused Funnel: using Engagement Score(s) to drive a more robust Marketing Funnel. Can you please share?

Great post - thanks for sharing!

"Develop an entrepreneurial mindset… and then be one" - that's my favorite piece of advice!! Great article.