Hi,@SanfordWhitemanthanks for the comment! The chem.rs/macs20 is actually a bit.ly generated short URL that expands tohttps://pages.chemours.com/opteon-mobile-refrigerants-opt-in-r...
Efficiency Gap
We were looking for a way to re-use landing pages to track lead sources from multiple events without needing to re-create the pages or forms every time. Whether gene...
What a comprehensive, valuable overview. There are some great reminders of best practice in here that busy marketers can easily overlook (or is that just me?) and why keeping this ...
This is a great post! What type of email is the use case for? My first thought would be optimizing the sender name/email address from the account owner or fallback contact owner, b...
Love the Q&A's! The only miss I see here is the answer to Yuen's question around optimizing a newsletter's open rate. In addition to subject line and sender name, time of send and ...
Thanks for a very thorough and valuable post! I'd like to hear about another use case you mentioned - Driving a Marketing Focused Funnel: using Engagement Score(s) to drive a more ...