Beth_Massura

So important! You don't want to have an agency create "email templates" for you that aren't actually editable in Marketo, or to propose a solution that would work only in a totally different industry/business case from that of your organization. Just creates more work for you and you'll have to hire...

Haha; of course Kevin couldn't miss an opportunity to talk about Funko Pops! I like that people talked about being outdoors - it can be hard to balance that with our line of work.

I haven't used the request campaign flow step before so this was super helpful to have some examples!

Love it! Especially about archiving folders from past time periods that you no longer need cluttering up the instance.One of the challenges is making sure everyone is using the same abbreviations and order in the naming conventions. (e.g. CM-19F not Fall2019-CMkt). Using a spreadsheet formula like y...

Super helpful to know! We had been using Qualtrics surveys quite a bit, and used a reusable custom field in Marketo to import PURLs generated by Qualtrics. And then to send reminders to those who hadn't taken the survey, we had to do a static list import for the contacts who did fill out the survey ...

Great tips, Chloe & crew!I would note that it's often helpful to dig a little if the underlying marketing strategy isn't very clear, such as a directive that seems more like a tactic than a strategy (e.g. we need to send 5 emails! we need to add "favorite color" to the form!) Then you'll know what y...

That's a great use case for dynamic snippets; thank you for sharing!

You're spot on about the https:// in tokens and putting the UTM as a separate one! Thank you for sharing!

Why and when do you move assets from one workspace to another? Item was accidentally created in wrong workspacePlans changed and another group will be managing/editing the program/assetsCloning to mimic a past program that was originally created in another workspaceWishful thinking: While it current...

Thanks, Kevin! Good point about not adding another tool for them to use.