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I apologize for the initial lack of clarity in my question. I'm seeking clarification on the use of a generic user in Marketo and SF. This pertains not only to recycled leads but also to any leads that have not yet reached the MQL status and are unassigned to specific sales teams. Should assigning t...
Hello! We are trying to set up a lead lifecycle within Marketo. On a high level, the leads that are not MQL'd will remain in a recycle bucket and owned by the Marketing team. What is the best practice in terms of who these leads should be assigned to in Marketo & in Salesforce? Thanks
I'm looking for some best practices/tools for normalizing the data coming into webforms and through imports into Marketo. Apologies if this info is already available somewhere. Thanks.
Thank you.Are there any templates available (worksheets) for campaign/program framework?Is there any problem in using underscores in the program names?
Please move this to the correct section if this is wrongly included here.I'm looking for some best practices for creating a global program hierarchy in Marketo Spanning across several regions across the globe. SFDC limitation is that all campaigns in a single hierarchy must have the same currency wh...
There are 4 versions of each Marketo forms on the website - one for each language. The ultimate objective is to reporting at SF campaign level or Marketo program level.Do I need a separate campaign for the various form versions or can I just use a single SF campaign/Marketo program and connect it to...
Hello everyone,I have a question regarding a setup that involves using multiple CRM systems and marketing automation platforms connected to one website. The website contains Marketo forms, and the data flows to a Salesforce (SF) instance. Additionally, there are Pardot forms on the same site, and th...
Is there a maximum number of entries that can be input into the Multiple Value Chooser window when creating a smart list or a list? Thanks
Are there any recommended tools for mapping out the customer journey before initiating the building process in Marketo? For instance, would tools like Visio or Lucidchart be suitable? Alternatively, does the new release, the visual engagement canvas, assist in this regard? I would appreciate any gui...
I understand that this question may seem trivial considering the widespread praise for My Tokens and their ability to enhance scalability and streamline the process of creating and launching new programs. However, I'm still going to ask in order to clarify.What distinguishes the use of multiple My T...