Kevin_Lustgarte
Level 2
Joined Premera Blue Cross in 2014 as its email marketing specialist. Responsible for all digital communications to our members, producers, and employer groups. Prior to Premera was responsible for content marketing, SEO, email marketing, and more at JobMonkey.com. Native of the Seattle area.
Mountlake Terrace
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| Date Last Visited |
3 weeks ago
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24
Posts
5
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Solutions
03-04-2020
11:44 AM
I want to use TIBCO SCRIBE (we have a license) to push leads from our lead gen campaign from Marketo to a SQL database. It should be possible for SCRIBE to sync a static list in Marketo with this SQL database using REST API, yes? This isn't my area of expertise but it seems doable.
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01-30-2020
03:42 PM
Hi Sanford. Thanks for responding. My ETUMOS partner is also considering the issue but no answer yet. The IT guy I'm working with said we had a similar issue with another vendor's product called, Newsweaver. He says: "we had to add newsweaver.com and nw045.com and nw033.com in order for pics and pixel to work." He also says: Mobile and Outlook web access do not have the same security controls as Outlook. He thinks the problem is when people are on Mobile and/or Outlook web access. I dunno. I have the Internet Header info, if that's helpful. I'm having enormous trouble submitting a support case today, which is why I'm here in Community.
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01-30-2020
01:35 PM
This one's hard to describe but I'll give it a go. We use Marketo to send a number of newsletters to internal audiences. Our dedicated IP address is whitelisted, and we've had no internal deliverability issues. Here's what I noticed though: a couple of our newsletters had been getting 70-80% open rates for months and months until July of 2019. At that point open rates dropped in half or worse. Again - only going to internal people. One of our IT resources says that we need to make some config changes to Outlook 365 / Azure (?) in order to solve this problem. He says the emails are being delivered; they're not going to SPAM. He asked that I come up with steps needed to re-onboard Marketo in our new Office 365 environment. Any clues, suggestions?
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- Tags:
- Office365
07-11-2019
11:13 AM
I couldn't find the specific answer I need for this. I've got a bunch of checkbox fields set up in a form, and trying to align boxes left of text. I followed instructions about deleting the label content and setting label width to 0. Then I set up rich text for each checkbox and aligned to the right of each box. The text is slightly above the box, however. Can someone tell me the CSS needed to align them precisely?
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- Tags:
- forms
08-06-2018
11:17 AM
Our Marketo DB is divided into several partitions. We use email address and a unique key for deduping. The same email address can be in a single partition more than once if the unique key is different, which is possible. Recently we launched several lead generation programs. Here's my challenge. There's a potential issue where a lead may already exist in one of the partitions of our instance. So the person goes to fill out the form, but I don't think Marketo will add the lead to the database. We're an insurance company, so someone can be a Member Customer... s/he can also be an Employer Group Admin...and potentially a broker too. (these are some of our partitions) So I think these leads end up in a black hole. Is there a way we can get around this?
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03-21-2018
10:19 AM
Our security team has expressed concerns around clickjacking on Marketo landing pages using iframes to display forms. They suggested using <meta http-equiv="X-Frame-Options: DENY"/> <meta http-equiv="X-Frame-Options: SAMEORIGIN"/> Does anybody have better, more secure suggestions?
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02-21-2018
04:45 PM
I just put together a very basic form with 5 required fields. Sent the embed code to a vendor and they've added to a microsite they built. 27 people have filled out the form -- 27 new lead records created in Marketo -- ALL BLANK. The vendor implemented the form as a pop up / lightbox. I didn't give them lightbox embed code though. Why do you think the fields are blank? I filled out the form myself, as a a test, and it comes through blank. Never had this happen before, and this form is the same config as every other one we've implemented.
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11-17-2017
08:53 AM
I'm not seeing Revenue Explorer in my instance.
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11-16-2017
11:17 AM
I want to create a report that essentially shows the best send times. We typically get emails out the door at 7am, 10am, noon-ish, and sometimes later in the afternoon. And we send emails M, Tues, Weds, and Thurs. For the month of October can I create an email performance report that can be sorted to illustrate what were optimal send days / times?
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06-02-2017
09:48 AM
I created a program in my Nurture folder and called it disenrolled. And set up a smart list there. Next I created a new stream in my engagement program - it's the 4th stream. Called it Disenrolled. Clicked Transition Rules in that new stream and found where I can do what you specified above. What's going to be trigger ... or should I not be doing this under Transition Rules?
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06-02-2017
09:27 AM
Thanks for the quick response. I appreciate it. So a new stream in the same program. Makes sense. How do I shift them? Sorry but we just haven't been doing much with engagement programs so my experience is minimal.
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06-02-2017
09:07 AM
This can't be too hard. We have a nurture program. It's pretty basic. Since January we've been adding people to the program through weekly list imports. Now we need to remove a few thousand people who are no longer customers. We have a field in our database called Eligibility Indicator. I was thinking to flip that field to N for everyone who's no longer a member (through an import). Then create a smart list of those people who are in the engagement program and who are no longer eligible. Then I thought it would be easy to pause those people or remove them from the program completely forever. What's the right way to do it?
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05-08-2017
02:52 PM
2 Likes
I'm fairly new to engagement/nurture streams in Marketo. This can't be a tough question to answer for the geniuses in this community! We're setting up a simple nurture stream where we ask our existing customers to create an account on our portal. Some will not open the email. We want to re-send the email to these people after a week or 10 days. If they open then we want them to re-enter the nurture stream and be "on cadence." How to set this up?
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04-04-2017
10:12 AM
1 Like
I'm going for the 2nd year and this time with my partner-in-Marketo-crime. Our director wants us to do a report-out afterwards to the broader marketing team. I'm sure others have done this before too. Anyone have a good model/template? Y'know, hitting on the highlights from Summit, themes, key takeaways...
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03-22-2017
04:07 PM
Revisiting... The link tracking still isn't working as it should. Thought i had it figured out. Here's the deal: 1. we're emailing a unique survey link to a bunch of people 2. I upload a CSV which includes each person's unique URL 3. Based on the thread above I am removing http:// from the CSV before importing 4. There is a CTA in the email and in the HTML it's like this: <a href=" http:// {lead.market research URL}">Click Here for Survey</a> 5. The unique URLs get parked in a custom field as you can see 6. Post-distribution I pulled up a link performance report and it shows no activity for the CTA URL -- but i did perform a test to internal audience and it recorded clicks. At least it showed the clicks on the Dashboard but it didn't show the clicks on a person's activity record or in the link performance report. So I kinda got 1/2 way there. 7. Ideas? Do I need to use Rich Text Token?
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03-09-2017
03:37 PM
The next thing? mailto: links in my emails. Like URLs do mailto: get appended with branded tracking links?
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03-09-2017
03:36 PM
just sent the test to 5 people. they all clicked the CTA. and the link performance report is showing data for the link clicks where it wasn't before. I did set up a Rich Text Token -- which is essentially the CTA button URL -- and will test that too. Thanks for your help. I owe you a beverage in San Fran.
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03-09-2017
03:07 PM
Sanford, I really appreciate your feedback. I just set up a test but not feeling confident. I did not actually set up a Rich Text token. Instead I edited my HTML behind the CTA button to now be, <a href=" http:// {lead.market research URL}">Click Here for Survey</a> ... or something like that ... and in the Market Research URL field on the CSV import I left off http:// This might work?
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03-09-2017
01:50 PM
I'm relatively new to Marketo and just encountered the issue where link tracking doesn't work. I think I understand how to fix. But to clarify... 1. We have a CTA button in the email. 2. The CTA button text links to a FULL URL, which we load into a Marketo field. 3. The links are different for each person on the list. 4. I think what I've learned is that the URLs in the data file should include only what comes after the http://www . -- is that right? I should hardcode http://www . then add the token right after?
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02-22-2017
12:03 PM
I'm relatively new to Marketo. So far using it primarily for batch campaigns and some engagement. Yesterday one of the product managers on our Web team asked if they might use Marketo for transactional emails. Their homegrown system for Password Retrieval emails (and similar) isn't working well. Can someone thumbnail for me how this would work in Marketo? I figure we'd use REST API, triggered emails, and the person probably has to exist in the Marketo database. Thoughts? Ideas? Hidden gotchas?
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10-06-2016
02:28 PM
1 Like
New user here. We have a form. We get X number of leads per day. Someone in marketing wants to get a list of everyone new who completed the form, once per day. Preferably we set this up as an automated send with a spreadsheet attached. Doable? If so, how do I set it up?
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08-12-2016
10:26 AM
New Marketo user. Maybe this is easy. Past email platforms I've used sent Email Delivery Confirmations to me right after the campaign was delivered. Marketo doesn't seem to do this although it does send A/B testing emails -- "The winning subject line was...!!!" So what's the easiest way to set up a report that's sent to me and maybe others after a campaign is delivered? *I figure you have to go to Analytics > Create a Report > Subscribe to the Report
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Public Statistics
| Name | |
| Location | Mountlake Terrace |
| Date Registered | 01-15-2016 10:22 AM |
| Date Last Visited | 3 weeks ago |
| Total Messages Posted | 24 |
| Total Tags | 4 |
| Likes Received | 5 |
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