I appreciate that your experience has allowed you a view from both the Sales and Marketing side of the house. Though this is not the path I took, I find it extremely valuable as a marketer to be able to understand not only the sales process, but the mindset. ... View more

It's interesting to see so many vendors out there using video in their marketing. I've some promos from vidyard and they are attention grabbing which is crucial. ... View more

We definitely don't look at clicks as a success metric anymore as a result of this. Like you said, we look more to product usage or opps created as success metrics and those get pushed back into Marketo for reporting. I've worked with another automation tool and they said the same thing "bots don't click emails." I BEG to differ... ... View more

Hi Chris - Being able to differentiate the bot click from the human interaction is an issue we haven't been able to solve just yet, unfortunately. Though I've considered trying to combine the honeypot method with the "visited webpage" method to decipher between bots and human engagement. But again, that initial engagement with the honeypot remains on the contact activity. Anyone else have ideas on this? ... View more

Hi Dan - yes that is something that we've thought about at length and in the long run we decided that was ok. At least until we can figure something else out. Also, if those folks really want to get in touch with us, they'll get pushed to Salesforce through other methods (ie form submits, etc.). ... View more

I have also experienced this, and while I can't speak to the percentage of clicks that were "false" as I haven't run that full research, it has caused us many issues; Sales reps following up on false leads, bad & misleading reporting, etc. The solution highlighted above is a good one, but as some have noted, bots can also "view webpages." We were also having a hard time when we simply sent people to a pdf from an email. You can't see webpage visits to a pdf, unfortunately. So we implemented a honeypot to our emails. A honeypot is also seen as bait for a bot that humans cannot see or click. We added a 1x1 pixel image that blended into either the header or the footer of our emails and hyperlinked it to a specific page. Now a human cannot see that link and therefore will not click the link, but bots will click every link within an email (as far as I know). We then created a smart list of clicks to that honeypot link, and used that to suppress the bots from reporting, Salesforce, interesting moments, lead scoring, you name it. I've heard back from Sales reps that the leads they are seeing have all improved significantly since we implemented the honeypot. ... View more

Hi Greg - Isn't the point of this to remove these leads from Marketo altogether? If there's a chance that they are just going to come back then why bother deleting in the first place? Is there a way around this that you're aware of? We're about to do a massive clean-up in Marketo using the custom sync filter so if we delete these leads in Marketo they still remain in Salesforce. I only want them to come back if they interact with a form, or are uploaded via a list from an event (for example). The last thing I want is to have to do another massive clean-up of the same leads in a month's time because of a Salesforce update. ps. very helpful information above! Really appreciate you sharing this! ... View more

I second this, we use knak landing page templates. For emails, we're currently using Marketo's email 2.0 templates. ... View more

Hi Trish Voskovitch I've been experiencing this same problem (2 years later). Did you ever find a workaround or fix for this? ... View more

We utilize these reports for Sales and they love them! Particularly the anonymous reports where they can go hunt for contacts at target accounts that pop up on these reports. For the regional piece, how accurate do you find Marketo to be with Inferred state? I've noticed some glaring issues with this lately; for example a couple subscription emails have gone out where everyone on the list was from Texas for an entire week. Very unlikely. Thoughts Michaela Iery​? ... View more

Zach - Could you also share this with me?? I have seen the resource from Christine and have found this to be a little overwhelming. I'd love to compare it to what you've put together if you don't mind sharing! ... View more

I've had a decent amount of interactions with the support team for both small and large issues. They get a major thumbs up, always patient and always understanding. And most of all, always helpful. ... View more

This has caused us countless headaches while trying to clean-up our Marketo instance. Old campaigns continue to run and programs are still syncing to Salesforce while in archive. ... View more

I actually got it to work by adding in an HTML box near the footer. Good to go! ... View more

Thank you so much!! I got this to work. My next question however is this: How do I make this repeatable across landing pages? Right now I have the code in a test template but is it possible to edit just the header code of a specific landing page. Basically I don't want the thank you page of landing page A to redirect to the registration page of landing page B. ... View more