Dezie_Okpoebo

Dezie_Okpoebo · ‎10-03-2019

I appreciate that your experience has allowed you a view from both the Sales and Marketing side of the house. Though this is not the path I took, I find it extremely valuable as a marketer to be able to understand not only the sales process, but the mindset.

Dezie_Okpoebo · ‎10-03-2019

It's interesting to see so many vendors out there using video in their marketing. I've some promos from vidyard and they are attention grabbing which is crucial.

Dezie_Okpoebo · ‎12-17-2018

Resurfacing this. Do you have the instructions? Are they still available?

Dezie_Okpoebo · ‎09-13-2018

We definitely don't look at clicks as a success metric anymore as a result of this. Like you said, we look more to product usage or opps created as success metrics and those get pushed back into Marketo for reporting. I've worked with another automation tool and they said the same thing "bots don't click emails." I BEG to differ...

Dezie_Okpoebo · ‎09-06-2018

Hi Chris - Being able to differentiate the bot click from the human interaction is an issue we haven't been able to solve just yet, unfortunately. Though I've considered trying to combine the honeypot method with the "visited webpage" method to decipher between bots and human engagement. But again, that initial engagement with the honeypot remains on the contact activity. Anyone else have ideas on this?

Dezie_Okpoebo · ‎09-06-2018

Hi Dan - yes that is something that we've thought about at length and in the long run we decided that was ok. At least until we can figure something else out. Also, if those folks really want to get in touch with us, they'll get pushed to Salesforce through other methods (ie form submits, etc.).

Dezie_Okpoebo · ‎09-05-2018

I have also experienced this, and while I can't speak to the percentage of clicks that were "false" as I haven't run that full research, it has caused us many issues; Sales reps following up on false leads, bad & misleading reporting, etc. The solution highlighted above is a good one, but as some have noted, bots can also "view webpages." We were also having a hard time when we simply sent people to a pdf from an email. You can't see webpage visits to a pdf, unfortunately. So we implemented a honeypot to our emails. A honeypot is also seen as bait for a bot that humans cannot see or click. We added a 1x1 pixel image that blended into either the header or the footer of our emails and hyperlinked it to a specific page. Now a human cannot see that link and therefore will not click the link, but bots will click every link within an email (as far as I know). We then created a smart list of clicks to that honeypot link, and used that to suppress the bots from reporting, Salesforce, interesting moments, lead scoring, you name it. I've heard back from Sales reps that the leads they are seeing have all improved significantly since we implemented the honeypot.

Dezie_Okpoebo · ‎08-07-2017

Here is the working link to the recorded webinar: BMUG Webinar - Feb 15, 2017 Just have to fill out the form

Dezie_Okpoebo · ‎07-07-2017

Hi Greg - Isn't the point of this to remove these leads from Marketo altogether? If there's a chance that they are just going to come back then why bother deleting in the first place? Is there a way around this that you're aware of? We're about to do a massive clean-up in Marketo using the custom sync filter so if we delete these leads in Marketo they still remain in Salesforce. I only want them to come back if they interact with a form, or are uploaded via a list from an event (for example). The last thing I want is to have to do another massive clean-up of the same leads in a month's time because of a Salesforce update. ps. very helpful information above! Really appreciate you sharing this!

Dezie_Okpoebo · ‎06-08-2017

I second this, we use knak landing page templates. For emails, we're currently using Marketo's email 2.0 templates.

Dezie_Okpoebo · ‎06-08-2017

This is the tool we use to promote and train our sales team on Marketo's sales insight tool. They find it extremely helpful, especially when we ask for there help with marketing campaigns around events.

Dezie_Okpoebo · ‎06-08-2017

Hi Trish Voskovitch I've been experiencing this same problem (2 years later). Did you ever find a workaround or fix for this?

Dezie_Okpoebo · ‎04-05-2017

We utilize these reports for Sales and they love them! Particularly the anonymous reports where they can go hunt for contacts at target accounts that pop up on these reports. For the regional piece, how accurate do you find Marketo to be with Inferred state? I've noticed some glaring issues with this lately; for example a couple subscription emails have gone out where everyone on the list was from Texas for an entire week. Very unlikely. Thoughts Michaela Iery?

Dezie_Okpoebo · ‎01-06-2017

I'm wondering if anyone has suggestions and/or best practices for transitioning from one lead score to demographic and behavioral. In particular, I'm concerned with out historical data. For all future leads my plan is to update my lead scoring campaigns to populate either the behavioral score field or the demographic score field and then use a separate campaign to add these fields together in the lead score field whenever one changes (this will continue to be the field that shows up in Salesforce, behavioral and demographic scores will be used for marketing purposes and housed solely in Marketo). For historical data, I'm looking for input on the best most accurate way to separate the scores. Anyone have experience with this?

Dezie_Okpoebo · ‎01-05-2017

Zach - Could you also share this with me?? I have seen the resource from Christine and have found this to be a little overwhelming. I'd love to compare it to what you've put together if you don't mind sharing!

Dezie_Okpoebo · ‎12-16-2016

I've had a decent amount of interactions with the support team for both small and large issues. They get a major thumbs up, always patient and always understanding. And most of all, always helpful.

Dezie_Okpoebo · ‎10-05-2016

This has caused us countless headaches while trying to clean-up our Marketo instance. Old campaigns continue to run and programs are still syncing to Salesforce while in archive.

Dezie_Okpoebo · ‎07-29-2015

I actually got it to work by adding in an HTML box near the footer. Good to go!

Dezie_Okpoebo · ‎07-29-2015

Thank you so much!! I got this to work. My next question however is this: How do I make this repeatable across landing pages? Right now I have the code in a test template but is it possible to edit just the header code of a specific landing page. Basically I don't want the thank you page of landing page A to redirect to the registration page of landing page B.

Dezie_Okpoebo · ‎07-28-2015

I've done this with other platforms. I'm trying to prevent users from sharing the link directly to a confirmation page containing an asset. I'm aware that one option is emailing the asset, but given the circumstances I'd like to just prevent this altogether. Is this possible in Marketo? Ideally, when someone clicks a link to a confirmation page, I'd like that to direct them to the landing page containing the form. I do not want to create a permanent redirect so that those who do actually fill out the form never reach the confirmation page. I only want to prevent direct linking to the confirmation page. Any suggestions? Thanks!

Online Status	Offline
Date Last Visited	‎09-14-2021 09:14 AM

Date Registered	‎06-11-2015 10:01 AM
Date Last Visited	‎09-14-2021 09:14 AM
Total Messages Posted	22
Likes Received	16

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