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It's interesting to see so many vendors out there using video in their marketing. I've some promos from vidyard and they are attention grabbing which is crucial.
Resurfacing this. Do you have the instructions? Are they still available?
We definitely don't look at clicks as a success metric anymore as a result of this. Like you said, we look more to product usage or opps created as success metrics and those get pushed back into Marketo for reporting.I've worked with another automation tool and they said the same thing "bots don't c...
Hi Chris - Being able to differentiate the bot click from the human interaction is an issue we haven't been able to solve just yet, unfortunately. Though I've considered trying to combine the honeypot method with the "visited webpage" method to decipher between bots and human engagement. But again, ...
Hi Dan - yes that is something that we've thought about at length and in the long run we decided that was ok. At least until we can figure something else out. Also, if those folks really want to get in touch with us, they'll get pushed to Salesforce through other methods (ie form submits, etc.).
I have also experienced this, and while I can't speak to the percentage of clicks that were "false" as I haven't run that full research, it has caused us many issues; Sales reps following up on false leads, bad & misleading reporting, etc. The solution highlighted above is a good one, but as some ha...
Here is the working link to the recorded webinar: BMUG Webinar - Feb 15, 2017 Just have to fill out the form
I second this, we use knak landing page templates. For emails, we're currently using Marketo's email 2.0 templates.
Hi Trish VoskovitchI've been experiencing this same problem (2 years later). Did you ever find a workaround or fix for this?
I'm wondering if anyone has suggestions and/or best practices for transitioning from one lead score to demographic and behavioral. In particular, I'm concerned with out historical data. For all future leads my plan is to update my lead scoring campaigns to populate either the behavioral score field ...