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Thanks again for your input, appreciate the exchange!
Thanks for the explanation in accessible language. The email address field is there, but it's hidden at the moment. If its a visible field on the form, this means the email address can be edited (even with form pre-fill enabled), correct?
how does Marketo create a new lead/person/email sub(scriber) on a form that just includes a cta? What is the trigger causing this expected behavior?
original post updated to include more details
also, is this script to add that you are referring to: var myForm = MktoForms2.allForms()[0];myForm.addHiddenFields({ //These are the values which will be submitted to Marketo "Email":"test@example.com", "FirstName":"John", "LastName":"Doe" });myForm.submit();
not sure I understand the second part of your reply. The email address does not appear on the email-sub facing version of the form; all that appears is a CTA that once clicked, will trigger an email send to the email sub.
using this form to trigger an email send to the email sub (first time I hear of hidden/background form submissions!)
EDIT FOR MORE DETAILS:- form in question can be accessed when email sub clicks 'communication preferences' in email footer- once ''communication preferences' clicked, email sub is redirected to LP that includes this form- only component on form that is email sub facing is the CTA (screenshot 1) ----...
I use the following UTM tokens for all URLs in my Marketo emails, to then track in GA: {{my.universal-UTM-campaign}}, {{my.universal-UTM-medium}}, {{my.universal-UTM-source}} For x reason, 20-30% of my emails' UTM tokens are dropping/not picking up in GA. I don't think the issue is related to ad blo...
HI,Do you mean use it instead of ͏ ? Or instead of ͏?