UTM tokens - Google Analytics

[Khyra]

I use the following UTM tokens for all URLs in my Marketo emails, to then track in GA: {{my.universal-UTM-campaign}}, {{my.universal-UTM-medium}}, {{my.universal-UTM-source}}

For x reason, 20-30% of my emails' UTM tokens are dropping/not picking up in GA. I don't think the issue is related to ad blockers because there would also be tracking drops for other marketing channels, which is not the case. Any leads for me to investigate?

Thanks,

[SanfordWhiteman]

This wouldn’t be anything related to Marketo.

Look for a webserver that redirects people to new pages without appending UTMs. IT teams sometimes forget the original query string must be appended in addition to redirecting between pages, for example an older page that’s now aliased to a new canonical page.