Any progress on reporting PMCF? We understand that it is still not in 2023 product roadmap due to lack of interest from clients 🙂
We are also interested with such features. Any news on this one?
What are you trying to accomplish exactly? Reporting is a very broad area.
Actually, we are using subscription report to share campaign information to our internal stakeholders. However, when we use PMCF to manage specificities at campaign level, we aren't able to share this information through automated subscription report to our stakeholders.
API here and building a complete ecosystem just to send a simple seems a little bit oversized compared to what we try to achieve. 😁
Actually, we are using subscription report to share campaign information to our internal stakeholders.
Yeah, not possible right now. You can't pull PMCF into either People Performance Reports nor Smart Lists, and these are the only entities you can subscribe to.
PMCFs are only visible from the Program Member Tab, so you can export them manually, but that's it.
Here's a very common use case. All URLs that drive to our website - whether it's email, social, LinkedIn Lead Gen forms, content syndication, etc. - contain properly structured UTM parameters. Whenever someone submits a form, these values are passed to the form and included with the submission. Within every Marketo program where a "fills out form" smart campaign exists, we transfer these values to the PMCFs of that program:
On a regular basis, we would like to pull a report of, let's say, all program members with an "Avanade PMCF UTM Source" equals/contains "LinkedIn" (BTW, when using PMCFs as a constraint in the "member of program" filter, "CONTAINS" isn't even an option!). I would expect to see a report - probably in RCE - that lists every person and the associated program where they became a member via LinkedIn.
Reporting capabilities for PMCF are quite limited as of now within the platform. Users mostly use the APIs to extract and report on the PMCF data.