Hello, I’d like to open a discussion regarding an issue we’ve encountered with the attribution of form submission pages. We utilize global forms for various campaigns, such as webinars and content d...
I created this as I was studying for the Revenue Cycle Analytics exam. I tried so hard to understand Attributions in Marketo by watching a video about attribution in Marketo University, as well as r...
I created this as I was studying for the Revenue Cycle Analytics exam. I tried so hard to understand Attributions in Marketo by watching a video about attribution in Marketo University, as well as r...
Understanding Attribution in Marketo.pdf (797 KB)
...he form and uses an email that already exists in Marketo but in a different partition, the form fillout gets attributed to that existing record in the other partition and they do not get opted into S...
Here is some homework and additional material that goes along with this years Summit 2019 Analytics that Matter: Reports for Every Stage of the Funnel Session. To really understand how First To...
...his idea of making an attribution model solely focused on Marketing was something I first resisted, but after wrestling with it for some time it is something worth sharing.
First, t...
We recently ran an event and I'm keeping track of the ROI off the back of it. Our syncing rules from the Marketo program to Marketo Measure are based on having a program success. In our Marketo prog...
Hey,
We're using a mapping model in our instance, where we are attributing UTM's from the query strings into First touch, Last touch and also Multi-touch fields within a leads profile. Mapping t...
...ut I like to see another perspective. Let's assume that we want to have a multi-touchpoint channel attribution, so based on any single program, instead of having just the single Person, MQL, S...
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