I created this as I was studying for the Revenue Cycle Analytics exam. I tried so hard to understand Attributions in Marketo by watching a video about attribution in Marketo University, as well as r...
I created this as I was studying for the Revenue Cycle Analytics exam. I tried so hard to understand Attributions in Marketo by watching a video about attribution in Marketo University, as well as r...
Understanding Attribution in Marketo.pdf (797 KB)
Here is some homework and additional material that goes along with this years Summit 2019 Analytics that Matter: Reports for Every Stage of the Funnel Session. To really understand how First To...
Hello, I’d like to open a discussion regarding an issue we’ve encountered with the attribution of form submission pages. We utilize global forms for various campaigns, such as webinars and content d...
...his idea of making an attribution model solely focused on Marketing was something I first resisted, but after wrestling with it for some time it is something worth sharing.
First, t...
Hey,
We're using a mapping model in our instance, where we are attributing UTM's from the query strings into First touch, Last touch and also Multi-touch fields within a leads profile. Mapping t...
...he form and uses an email that already exists in Marketo but in a different partition, the form fillout gets attributed to that existing record in the other partition and they do not get opted into S...
Hi there!!
We are looking to build out an attribution model in 2021 so we can begin to more accurately track mktg contribution to sales pipeline. Recently our org just adopted T...
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