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Issue The deep link in a Marketo email does not redirect to the designated App.   Solution By design in Marketo, when tracking is enabled for a link, the link will be wrapped with a tracking link like 'http://test.website.com/[unique sequence of characters]'. So when a tracked link is clicked, the link 'http://test.website.com/[unique sequence of characters]' is first loaded in a browser then redirects to the actual link in the same browser. Therefore, as some deep link configuration can depend on the actual link first loading, a tracked link in Marketo does not redirect to the App. One workaround here is to disable Marketo tracking link so that the deep link will redirect to the App. However, the trade-off of this is that the click link activity will not be recorded in Marketo.
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Issue Issue Description Marketo allows you to upload any file type to your instance (100MB or less) but these files don't always download automatically or open in a new browser tab or window consistently between users.   Solution Issue Resolution Marketo's servers are not configured to force a download, so any desired effect is up to the user and/or utilizing custom code to achieve that effect. How a file is handled or displayed is largely up to the browser and you will need to test whether your specific desired outcome is possible. Keep in mind, this may vary by file type and file size and may not be feasible.  
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Issue Sometimes, you may notice that editing the text version also affects the HTML version of the email. Is there a way to edit the text version without the same edits occurring to the HTML version? Solution Changes to TEXT never apply to the HTML version. It's likely because when you "save" an element, it will add the "root block element" to the HTML side if one isn't present. So, your HTML is probably not handling it correctly. You can change the "root block element" to none in the Admin > Email > Editor Settings dialog. https://docs.marketo.com/display/public/DOCS/Using+the+Rich+Text+Editor        
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Issue You want to use a Marketo Form in an email. Solution Forms cannot be used in email. Forms rely on using scripts to be able to pull and send data, but email clients will usually scrub or prevent the execution of scripting languages such as Javascript for security reasons. Note: Including scripts in your email can increase the chances of your email being classified as spam as well.    
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Issue Using a random sample rule causes the smart list to update each time. Is there a way to freeze or cache this list so it doesn't update later? Solution Create a static list(or set of lists) and use a Smart Campaign and Add to List flow step with random sample choices to distribute the set of leads.  You can then reuse the static list(s) as many times as you want.    
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Issue Delay in SFDC Sync causes email to be sent with unpopulated tokens Wait steps in campaign designed to prevent race conditions are sometimes not long enough for the SFDC Sync to complete Wait steps cause delay in customer receiving their email after filling out for - bad user experience Environment Smart Campaign triggers off form fill and flow step syncs Person record to Salesforce  Info from SFDC sync is used to populate tokens in email Campaign uses Wait steps to hold email send until sync is finished Solution Split the Smart Campaign into two campaigns The first campaign runs the sync activities, but does not send email The second campaign triggers off of the Data Value Changes resulting from the sync and sends the email with the email tokens populated
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Any emails being sent as part of 'Forward to Friend' will create that user as a new lead (provided that the lead does not already exist in Marketo). When leads are created in Marketo via the 'Forward to Friend' feature, Marketo automatically unsubscribes the lead records in order to protect our global customers from anti-spam laws. This is because a lead being sent a forwarded email doesn't qualify as opting in to a mailing list and also prevents them from getting any other emails by accident.    
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Issue What happens if you log off (close) Marketo when importing a large amount of data through list import? Will it be processed or resume when you log back in? Solution It will keep running if you log off.  Next time when you have a large list to import, we would recommend sending a notification to yourself.  There is a little box you can put your email address in right when you start the import, it will email you when the import is done.        
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Issue Leads with the same first and last name are not showing up in the Possible Duplicates list. Solution For leads to be in Possible Duplicates, they need to have the same email address which is the unique identifier in Marketo.  This is the only matching that Marketo does. If the first and last name are the same and one is missing the email address or has a different email address, Marketo will not recognize this as a duplicate.
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Issue You can't delete a lead/person due to a permission error. Solution If your User Permissions do not include "Delete Lead/Person," you will be unable to delete lead records and will encounter a Permission Error (insufficient privileges/permissions). To resolve this, an administrator will need to add the following permissions for you: "Delete Lead/Person" "Run Single Flow Action"  
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Issue Would a requested campaign via API show in activity log if filtered? Ex: You request a campaign, and the lead does not qualify due to a filter. Will the activity log show the request occurring?     Solution Yes, the request will show no matter if the lead runs through the flow or not. The request campaign action will be recorded, but the lead will not go through the flow steps if they do not meet the requested campaign's Smart List requirements.  
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Issue You want to measure who clicks a specific link that uses a query string from a landing page, but when you try to use this logic in a smart campaign or smart list, it tells you the URL can’t be found, even though you can see the URL embedded on the landing page.   Solution If you are using the link "marketo.com/company/contact/?firstname=test", then you need to seperate the url into the link and the query string. The root domain (Link in the filter/trigger) will be marketo.com/company/contact/ and the query string (from Add Constraint dropdown) will be firstname=test. This will allow you to correctly track the links you are wanting. Make sure that you have the correct Web Page associated as a constraint as well. This is a article attached image This is a article attached image   For a better understanding of what query strings are, they are the parameters that are preceded by the "?" in the url. Detailed Doc :- on UTMs and Query string parameters :- Tracking Lead Sources Using UTM Parameters    
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Issue Leads were sent the email and clicked on a web page link on the email. However, the web page activities were not associated to these leads.   Solution Issue Resolution Check that the link clicked in the email has tracked link enabled If the web page activities are associated to other records (e.g. duplicates), then: Check who was 'cookied' on the web browser before the visit web page activity was recorded for the other records. This can be checked by looking at the web page activities recorded in the activity log. Check the User Agent details of the Click Link activity of the lead that was sent the email and compare it with the User Agent details of the Web Page Visit activity of the other record. The following tool can be used to help interpret the device details from the User Agent details: https://developers.whatismybrowser.com/useragents/parse/#parse-useragent In case of a non marketo landing page , check whether the munchkin is enabled correctly over the page without any customization. Reference Doc :- Munchkin Tracking
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Issue Issue Description Unable to create a subscription for static list.     Solution Issue Resolution While Subscriptions are not directly available for static lists and are only for Smart Lists and reports, you can create a Smart List that uses the filter 'Member of List' and then create the subscription on the Smart List instead.
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Issue You are trying to identify your most active leads and set up a Smart List with an "Opened Email" or "Clicked Email" filter using "Email 'Is Any'" and a "Min number of Times" constraint, but are not sure if results are based on individual emails or 'all' emails in the 'Date of Activity' range.     Solution These filters read from the Activity log so the min number of times constraint is based on all emails for a given record For instance, consider a record that has received Email 1 twice and Email 2 once. To meet the minimum qualifying threshold of three, the record qualifies since it has a total of three email send activities (two from Email 1 and one from Email 2). The same criterion applies to click activities. Note: An open activity is recorded only once per email per record. For further details, you can read more here .    
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When doing a list import, sometimes the dialog box won’t advance past the Step 2 section where columns are mapped to Marketo fields.     If you look closely, you’ll see that there is a Marketo Field selected that has a red squiggly underline underneath it. If any of the fields have this, you won’t be able to click on Next to get to Step 3 and the import dialog box will get “stuck” at this point.   This problem is caused by having two columns in your list mapped to the same one Marketo Field. Two pieces of data can’t be pushed into the same one field, so it stops the import in its tracks at this point until you change it to select a different field. If you mouse-over that field, you’ll get the error that shows that the field is already in use.     The quickest way to fix this is to simply choose a different Marketo Field to map the list column to. Once there aren’t any more Marketo Fields used twice, the import dialog box will advance to Step 3. Problem solved!
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Included in this article   Overview Troubleshooting Steps Overview If you have multiple workspaces in your Marketo Instance, your campaigns and smart lists may not pull the leads you would expect. If a lead partition is not visible to the workspace you are working in, there's no way for the smart list to "see" those leads in that partition. For more information about Workspaces and Partitions, check out Understanding Workspaces and Person Partitions     Troubleshooting Steps To resolve this, you need to enable access for the specific lead partition to the workspace you are working in. This makes sure the workspace can "see" the leads and get them into your smart list or campaign results.   1. Under Admin, click on Workspaces & Partitions.   2. Select your Workspace and click Edit Workspace.       3. Edit the workspace and add check marks for all partitions that this workspace should be able to access.       4. Click the Save button. Your campaigns should now be able to access the leads in that partition and reflect the leads expected.
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List imports can fail for a number of different reasons, so finding what that reason was is the first step to fixing what went wrong. When a list import fails to import leads, the Import Status dialog box will give you an error to tell you that some of the leads failed to import. The “Failed: X Leads” showing in the Import Status dialog box is a hyperlink.   This is a article attached image   When you click on the hyperlink, it will download an Excel file that carries the details of what caused the failure. The details for the import failure will change depending on the different types of issues, so watch for the explanations in the far right column for each lead on the list.   Invalid data for the field type: This is a article attached image   Invalid Email Address Warning: This is a article attached image   Lead belongs to a different Lead Partition: This is a article attached image
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Issue How to re-subscribe records who are already unsubscribed.     Solution Once the person is willing to resubscribe to receive your emails, either of the following can be done: Smart Campaign: Change Data Value of "unsubscribed" to false.You can either use a Smart Campaign to execute this flow or can just go with single flow action ( select the lead, Person actions > Marketing > Change Data value; Attribute: Unsubscribed, New Value: False.) You can manually change unsubscribe from True to False. To do this, go to Lead database, click on the lead ( whom you need to unsubscribe), go to lead Info tab, look for unsubscribe field , remove the tick or check off the unsubscribe field checkbox.        
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Issue After deleting a lead or contact in Salesforce that has been synced to Marketo as a person record, attempting to merge that synced Person record with another Person record in Marketo keeps failing.     Solution When a merge is performed in Marketo, the Marketo Sync User will first automatically attempt to merge the associated records in Salesforce. If the records have been deleted in Salesforce this attempt to merge the records in Salesforce will fail, meaning that the rest of the merge operation will fail in Marketo. To complete this merge, the best option is to perform the merge through the API. The Merge Leads endpoint allows you to skip the automatic Salesforce merge attempt that will always run when performing the merge through the Marketo UI. Marketo support does not troubleshoot or write custom API calls like this, so it is best to work with your in-house developer or IT staff to create these API calls. http://developers.marketo.com/rest-api/endpoint-reference/lead-database-endpoint-reference/#!/Leads/mergeLeadsUsingPOST        
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