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Issue You would like to pull a report of all the non-marketable records that you have in Marketo. Solution You can do this via a Smart List: Use the Any filter in the Smart List. Filters: Black Listed = true Unsubscribed = true Marketing Suspended = true Email Invalid = true Email Address is empty This Smart List will pull all the people that fall into the blocked leads list.    
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‌   Marketo offers a number of ways to contact Marketo Support directly for assistance in our different support regions.   Support Portal (https://support.marketo.com)   The Marketo Support Portal features a web form submission to submit support cases to Marketo Support.  The form gives authorized support contacts the ability to provide details on the support issue that allows Marketo Support to efficiently and effectively assign your case to the best suited available support engineer.     Email to Case Submission   Authorized Support Contacts can email their support cases to: support@marketo.com   Reminder: Cases submitted by email are all submitted with a P3 Priority   Regional Phone Contact Information   For customers with Business, Premier, or Elite Support Levels, we offer phone support coverage.  Authorized Support contacts can contact Marketo Support by calling one of the regional phone numbers listed below.  Our phone system will validate your inbound phone number and route you to one of our available Technical Support Engineers         Americas: Hours: M-F, 6am to 6pm Pacific Toll Free US: +1.877.270.6586     Languages Supported: English, Spanish Observed Holidays: New Year's Day Independence Day Thanksgiving Day and the Day After Christmas Day Europe, Middle East, & Africa: Hours: M-F, 8am to 5pm GMT Europe: +353 (0)1 242 3030 UK: 0800 151 3030   Languages Supported: English, French, German, Portuguese Observed Holiday: New Year's Day Easter Monday Christmas Day St. Stephen's Day Australia Hours: M-F, 9am to 6pm Aus EST ANZ: +61 2 8310 7646   Languages Supported: English Observed Holiday: New Year's Day ANZAC Day Christmas Day Good Friday Easter Monday Boxing Day Japan: Hours: M-F, 9am to 6pm JST JP: +81 3 6478 6080   Languages Supported: Japanese, English Observed Holiday: New Year's Holiday Marine Day Coming of Age Day Respect for Senior Citizens Day National Founding Day National Holiday Spring Equinox Day Autumnal Equinox Day Day of Showa Sports Day Constitution Memorial Day Culture Day Green Day Labor Thanksgiving Day Children's Day Emperor's Birthday Substitute Public Holiday Year End   Online Chat (https://support.marketo.com)   Marketo Support also offers online chat with our support engineers from our Support Community.  Authorized support contacts who are logged into our Marketing Nation Community can take advantage of chatting with our support engineers online.     To Access Chat Support:   Click the Support Button      Look for the chat Button and click to chat.  
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1. Navigate to  https://status.adobe.com     2. Click Manage Subscriptions       3. Sign in using your Adobe credentials or click Create an Account to log in                                     4. Click Create Subscriptions       5. Under Experience Cloud, click on Adobe Marketo Engage to expand:   6. Select Product Offerings or Services and click Continue                                         Prior to selecting a regional location(s), you will want to identify what data center and pod/server your instance is located in. Yo u can access this information from the Adobe Marketo Engage Admin tab. After clicking on this tab from the menu at the top of the page, select My Account on the left rail:            Scroll down to the Support Information section to see the data center and pod in which your instance is located:  The example above indicates that this instance is in our Ashburn data center on pod 38. This user would select the regional location Marketo Ashburn, and then pod AB38, as shown below.    The abbreviations for all of our data centers are as follows:  ab = Ashburn  sj = San Jose  sn = Sydney  lon = London  nld = Amsterdam   NOTE: This method can also be used to identify what Real Time Personalization (RTP) pod/server your instance is in.      7. Select regional location(s) and event type(s)     8. Select the environment(s) you would like to subscribe to and click Continue       9. Review your subscription preferences and click Done  
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To enable Marketo to meet the performance demands of its customers, Marketo has a standardized Data Retention Policy used across the platform. This policy applies to the activities stored in the activity logs of people in your database.   Activities and Data Retention There are two components to our data retention policy: a retention period of 90 days for twelve (12) high-volume activities; and a retention period of 25 months for other lead activities.   Activities with Retention Period of 90 days The high-volume activities listed below will be retained for 90-days. After 90-days, these activities will be permanently deleted. Activities Retained for 90 Days Add to List Change Score Change Data Value Visit Webpage Click Link on Webpage Sync Lead to SFDC Sync Lead to Microsoft Sync Lead Updates to SFDC Update Opportunity Request Campaign Email Delivered* Send Email*   * Email Delivered and Send Email activities change from 25 months to 90 days effective August 31st, 2020.  More information here .   Activities with Retention Period of 25 Months The activities listed below will be retained for 25 months. After 25 months, all such lead activities will be permanently deleted. The only exception is the New Lead activity, which will always be displayed in the activity log. All other activities will be deleted, but the New Lead activity will not, giving you a permanent record of when the lead was created and how. Category Activities Retained for 25-Months Web Click Predictive Content Click RTP Call to Action Fill Out Form Smart Campaign Add to Engagement Program Call Webhook Change Lead Partition Change Engagement Program Cadence Change Engagement Program Stream Change Program Success Change Revenue Stage Change Revenue Stage Manually Change Program Status Compute Data Value Delete Lead Enrich with Data.com Interesting Moment Merge Leads Remove from List Resolve Ruleset Reward Test Group Variant Schedule Test Variants Send Alert Engagement Program Cast Push Lead to Market Social Click Shared Link Share Content Vote in Poll Email Click Email Email Bounced Email Bounced Soft Open Email Received Forward to Friend Email Sent Forward to Friend Email Unsubscribe Email CRM Salesforce Add to Opportunity Add to SFDC Campaign Change Owner Change Status in SFDC Campaign Click Sales Email Convert Lead Delete Lead from SFDC Lead Assigned New SFDC Opportunity Open Sales Email Receive Sales Email Remove from Opportunity Remove from SFDC Campaign Resolve Conflicts SFDC Activity Sales Email Bounced Send Sales Email SFDC Activity Updated SFDC Merge Leads Add to Case Add to SFDC Custom Object Test (Contact) Microsoft Dynamics Add to Opportunity (Contact) Add to Opportunity (Account) Remove from Opportunity (Contact) Remove from Opportunity (Account) Update Opportunity (Contact) Update Opportunity (Account) Delete Lead from Microsoft Segmentation Add to Segment Change Segment​       Retaining Data Marketo’s data retention policy gives you a rolling 90-day view of certain high-volume activities and a rolling 25-month view of other lead activity data. To help prevent any actual data loss, Marketo has developed a Bulk Extract API that enables you to export this data directly if desired. Once exported, you will be able to host this information locally and utilize it in any way you deem necessary. Premium Data Retention Option Marketo offers a premium Extended Data Retention subscription option that will allow activity data to be stored for 37 months instead of the standard retention period of 25 months. The high-volume activities, however, will only be retained for 90 days even with the premium option. For more information, contact your Customer Success Manager.  
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Issue Is Marketo Sales Insight Outlook plugin compatible with Office 365?     Solution The Marketo Sales Insight Outlook plugin is currently not supported for Office 365. The Outlook versions it supports include:   Outlook 2000 Outlook 2003 Outlook 2007 Outlook 2010 Outlook 2013 Outlook 2016 https://docs.marketo.com/display/public/DOCS/Install+the+Marketo+Email+Add-in+for+Outlook+with+a+Registration+Code If you would like for Marketo MSI to be supported for Office 365, you can raise it as an idea in our community: https://nation.marketo.com/community/product_and_support/ideas Our product managers refer to these ideas for improving on existing features and implementing new features in future releases.   The supported list of outlook plugins can be found in the following document: https://experienceleague.adobe.com/docs/marketo/using/product-docs/marketo-sales-insight/msi-outlook-plugin/install-the-marketo-email-add-in-for-outlook-with-a-registration-code.html?lang=en  
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System Uptime and Reliability   Month Uptime May 2021 99.932% April 2021 99.942% March 2021 99.900% February 2021 99.980% January 2021 99.974% December 2020 99.988% November 2020 99.935% October 2020 99.536% September 2020 99.870% August 2020 99.947% July 2020 99.933% June 2020 98.296%     Email Deliverability Score     Trusted IPs All IPs Month Cisco SenderBase Good/Neutral/Poor ReturnPath Sender Score 0 to 100 Cisco SenderBase Good/Neutral/Poor ReturnPath Sender Score 0 to 100 May 2021 Good 98 Good 97 April 2021 Good 98 Good 96 March 2021 Good 96 Good 97 February 2021 Good 99 Good 98 January 2021 Good 98 Good 98 December 2020 Good 98 Good 98 November 2020 Good 98 Good 98 October 2020 Good 98 Good 98 September 2020 Good 98 Good 98 August 2020 Good 99 Good 98 July 2020 Good 98 Good 98 June 2020 Good 97 Good 98
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Issue General recommendations for managing and improving deliverability to China.     Solution If you are looking for general recommendations around delivering to China, here are some resources both from our Community and external sources. Navigating email delivery into China Golden Shield Project overview Sampi China Email Marketing and Chinese Anti-Spam Laws Summary English language version of the Measures for Administration of Email Service on Internet Lehman, Lee & Xu English language version of the Measures for the Administration of Internet E-mail Services 2006
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Issue You made an A/B Test within an Email Program, and now when you are in a Smart List or Smart Campaign and are attempting to set up a filter (such as Opened Email), you are unable to locate the A/B test email asset in order to select it. Solution When an A/B test is made in an Email Program, the Program must be approved in order for the email to be located by other assets (Smart Lists/Smart Campaigns.) When the Program is approved, the email asset name will be changed to whatever kind of A/B test is used, and will be available for reference in other assets. For example: [program name].Subject Line Test; or [program name].Whole Email Test
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Issue Issue Description How to Pull Data for Program ID, similarly to Campaign ID. (Example): Pull Individual Program Activity Data, then join Data with Programs via Program ID.   Solution Issue Resolution [ Note ]: You can not get the Program directly from the Activity Endpoint. - After one has obtained the Smart Campaign ID , they can use a seperate API Call to get the Program ID . - Within the Get Activity API Call , there will be a Campaign ID . - Once this has been obtained, one can make a Get Campaign API Call with that Campaign ID and it will return the Program ID . [ Get Activity ]: > Use this [ Get Activity - URL ] to Obtain Campaign ID . http://developers.marketo.com/rest-api/endpoint-reference/lead-database-endpoint-reference/#/Activities/getLeadActivitiesUsingGET [ Get Campaign, with the ID ]: > Use this [ Get Campaign, with the ID - URL ] to Obtain Program ID . http://developers.marketo.com/rest-api/endpoint-reference/lead-database-endpoint-reference/#!/Campaigns/getCampaignsUsingGET The Program ID is not something that is returned in an Activity Call . The above method is the quickest possible way to obtain that information. Who This Solution Applies To API Users Updated Links Activity API https://developers.marketo.com/rest-api/lead-database/activities/ Swagger: https://developers.marketo.com/rest-api/endpoint-reference/lead-database-endpoint-reference/#!/Activities/getLeadActivitiesUsingGET   Get Campaign By ID https://developers.marketo.com/rest-api/assets/smart-campaigns/#by_id Swagger: https://developers.marketo.com/rest-api/endpoint-reference/asset-endpoint-reference/#!/Smart_Campaigns/getSmartCampaignByIdUsingGET  
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Issue Smart campaign email tab's count for soft bounced and delivered activities does not match the number of soft bounced and delivered activities in smart campaign results tab Example: Email tab shows 5 soft bounces, whereas, results show 6 soft bounce activities Email tab shows 10 delivered, whereas, results show 13 delivered activities Solution The email tab on a smart campaign is an Email Performance Report so it is calculated based on documented rules at Email Performance Report | Adobe Marketo   Root Cause There was one lead that opened the email, so the lead was not counted as soft bounced on the email performance report and was counted as email opened based on email performance report rule #4 "If the email is Opened, bounces are ignored." There were three leads that had soft bounce activity also had a delivered email activity. Based on email performance report rule #1 "Each email activity record is set to one, and only one, of the following: Delivered, Hard Bounced, Soft Bounced, or Pending." - in this case, soft bounce takes precedence over delivered email activity so the three leads were not counted as delivered on the report but were counted as soft bounce. Environment Smart campaign Email tab Smart campaign results Email performance report
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Just joined the Marketo family? Want to learn more about how to use Marketo? Drop by one of our Office Hours!   Group Office Hours are one-hour sessions for you to virtually connect with a marketing automation expert when you need personalized guidance and insightful advice. Office Hours are available weekdays at different hours to meet our customers' needs around the globe.   Please note these open sessions are open to Launch Pack customers only. If you have not signed up for the service and would like to, please send an email to services@marketo.com.   Prerequisites: You must be within 90 days of your Marketo subscription start date or have signed up for the service You must have taken the Marketo Core Concepts class What to expect: Marketo Expert facilitating the open group session Types of questions: How to/Best Practices/Strategy/On-boarding   Upcoming Sessions:   EMEA EMEA Office Hours: Monday, 2 PM GMT   North America North America Office Hours: Monday, 11 AM PT / 2 PM ET North America Office Hours: Wednesday, 11 AM PT / 2 PM ET North America Office Hours: Friday, 11 AM PT / 2 PM ET
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Offered exclusively to new Marketo Engage launch pack customers, this series of interactive group discussions offer an open forum to learn best practices from a Marketo expert and your peers.    Marketo Group Consulting Webinars are one-hour virtual meetings connecting you with a Marketo expert to expand and improve your knowledge and skills related to marketing strategy and Marketo tactical execution. Each session will include knowledge sharing from Marketo followed by an open Q&A.   *Please note these group sessions are only open to active launch pack customers.   Click below for more information and to register for an upcoming session. Act fast – space fills up quickly.   Using Programs Channels, Statuses, and Tags Manage your marketing initiatives with Marketo program channels, statuses, success, and tags. Mondays 1:00pm ET | 10:00am PT   Configuring Marketo: Basic Set Up Get Marketo configured for individual users, deliverability, and web activity tracking. Tuesdays 1:00pm ET | 10:00am PT   Understanding the Marketo and Salesforce.com Integration Gain insight into how Marketo and Salesforce.com work together. Wednesdays 1:00pm ET | 10:00am PT   Organizing your Marketo Instance Create efficiencies through folder organization and program and asset naming conventions. Thursdays 1:00pm ET | 10:00am PT   Understanding the Marketo and Microsoft Dynamics Online Integration Gain insight into how Marketo and MSD work together. Fridays 1:00pm ET | 10:00am PT (every other Friday)
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Included in this article   Overview Data you’ll get from Email Bounces Bounce Categories Hard Bounces Soft Bounces Bounce Details Building the Directory 1. Create 6 custom fields 2. Create a Program to house everything 3. Create a Static List 4. Create two Smart Campaigns Smart Campaign One - Logging Email Bounces with Bounce Details Smart Campaign Two - Remove Leads From the List After Successful Deliveries 5. Create Custom List View Showing Bounce Details   Overview Bounce activities carry details for why the email was bounced, but it’s housed within the activity log entry, not in a field on the lead record, so it’s difficult to export that data. This article will show you how to extract that information to create a directory of leads bouncing emails and how to make the list automatically update. This will also create counters for bounces and successful re-deliveries after bounces happen .   Data you’ll get from Email Bounces Bounce Categories Email bounces come in different types depending on why the email was bounced; Hard Bounces or Soft Bounces.   Hard Bounces Hard Bounces come in two types, Category 1 and Category 2. Category 1 bounces are emails that have been marked as spam by the recipient mail server. Many email servers monitor blacklists or spam traps, so after de-listing with them, leads that have had a Category 1 bounce previously may be able to receive emails again. Category 2 bounces occur due to an email address that is invalid or doesn’t exist.   Soft Bounces Soft Bounces come in three different types, Categories 3, 4 or 9. Category 3 bounces are usually temporary, caused by full mailboxes, timeouts, or throttling. Any email with this designation has been retried for up to 24 hours (36 for AOL). Category 4 bounces are caused by technical problems, Transient Failures, Admin Failures, DNS Failures. Any email with this designation has been retried for up to 24 hours (36 for AOL). Category 9 bounces are unknown, undetermined or gibberish details. Any email with this designation has been retried for up to 24 hours (36 for AOL).   Bounce Details When an email is bounced, the recipient mail server includes details of why it was bounced. These are created by the admin of the recipient mail server and vary greatly, but most will give some explanation that can give valuable information. Email Bounce Codes   Building the Directory   1. Create 6 custom fields You’ll need 6 custom fields, two DateTime fields, two Score fields, and two String fields Name the DateTime fields “Bounce Date” and “Email Delivered After Bounce”. Name the Score fields “Email Bounces” and “Deliveries After Bounces” Name the String fields “Email Bounce Details” and “Email Bounce Category” Directions for creating Custom Fields can be found here: Create a Custom Field in Marketo   2. Create a Program to house everything Use a default program type and name it "Directory of Leads Bouncing Emails". Info on creating programs can be found here: Create a Program   3. Create a Static List This static list will be your actual directory that contains all of the leads that are currently bouncing emails. Name it "Active Bounce List". Info on creating a static list can be found here: Create a Static List   4. Create two Smart Campaigns These two Smart Campaigns are what will be used to add and remove leads from your active bounce list. Info on creating Smart Campaigns can be found here: Create a New Smart Campaign     Smart Campaign One - Logging Email Bounces with Bounce Details Your first Smart Campaign will be used to listen for any email bounces that occur. The campaign will populate the “Bounce Date”, “Email Bounce Category” and “Email Bounce Details” fields. It will then add one point to the “Email Bounces” score field which can be used to count how many bounces have occurred per lead. Lastly, the campaign will add the lead to the static list which will be an active directory of leads who are bouncing emails.   Campaign Smart List Use the two triggers of “Email Bounces” and “Email Bounces Soft” in the Smart List. Set both triggers to “is any” so that they will fire whenever any email bounces for any reason.   Campaign Flow The Flow of the campaign will have 5 flow steps. The flow will use a System Token and some Trigger Tokens, which can be used to pull details out of the action that activated the trigger. In this case, the Trigger Tokens will be pulling out the details on why the emails were bounced. That info is in the bounce message and is logged in the lead's activity log. Normally you'd have to comb through the activity log one at a time to find these details for each individual lead. This method, however, will pull the details out automatically for all leads.   Flow Step 1: Change Data Value Attribute: “Bounce Date” New Value: {{system.dateTime}}   Flow Step 2: Change Data Value. Attribute: “Email Bounce Category” New Value: {{trigger.category}}   Flow Step 3: Change Data Value Attribute: “Email Bounce Details” New Value: {{trigger.details}}   Flow Step 4: Change Score Score Name: “Email Bounces” Change: +1   Flow Step 5: Add to List List Name: “Active Bounce List”   Smart Campaign Two - Remove Leads From the List After Successful Deliveries   Campaign Smart List The Smart List of the campaign will need a trigger for “Email is Delivered” set to “is any” and also a filter of “Member of List” looking just for leads that belong to your Static List. This way, the campaign will only apply to leads who have had an email bounce but have then had an email successfully delivered afterwards.     Campaign Flow The Flow of the campaign will have 3 flow steps to do the following; log when the email was delivered, add a point to the "Deliveries After Bounce" Score Field, and remove the lead from the "Active Bounce List".   Flow Step 1: Change Data Value Attribute: “Email Delivered After Bounce” New Value: {{system.dateTime}}   Flow Step 2: Change Score Score Name: “Deliveries After Bounces” Change: +1   Flow Step 3: Remove from List List Name: Operational.Active Bounce List   5. Create Custom List View Showing Bounce Details The custom fields you’ve created for email bounce information won’t show automatically in the view of your list. You can create a new view of the list to show just this information so that when it is exported it will give you only the email bounce information you need. Once the list has the necessary details, it can be exported with those columns included so that you can work with it. You can identify emerging trends and issues with your deliverability by looking for common themes among the bounce details. Directions for creating Custom Views can be found here  
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Issue When adding new IP Address to the IP Restrictions list on Admin > Login Settings > IP Restrictions, you receive this error message: "Your current IP address (XXX.XXX.XXX.XXX) cannot be blocked."   Solution Ensure that you have Admin Access to the Marketo instance and that you have logged into the Marketo instance via one of the IP Addresses listed on the IP Restrictions list.  Root Cause User logging into the instance with an IP Address not on the IP Restrictions list.  Environment Admin IP Restrictions Login
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Issue Best practices for trigger campaigns. Solution Trigger campaigns in Marketo look for ANY activity that could be related even if there is a filter or constraint. If you have 10 Clicked Email Campaigns active, and 100 Leads click on an email. Each lead has 10 evaluations to determine if that trigger qualifies. They will still evaluate even if they will not qualify due to constraints or filters. Here are some best practices to assure your trigger evaluation step is as quick as possible: -Turn off any trigger campaigns that are no longer needed. (This will reduce the # of active monitors that will cause evaluations to fire off for a trigger event)       -Note: Once a quarter, Marketo will find smart campaigns that have sat dormant (no people trigger it) for 6 months or more and deactivate them automatically. However you can manually deactivate campaigns on your own.   - Convert Trigger campaigns to Batch if they are not needed for immediate response (for activities or campaigns that can run nightly). Batch campaigns run on a separate component of Marketo's processors which doesn't affect the Trigger qualifier speeds. Each instance's situation can be unique. Our support team would be glad to go over best practices for your instance and also review how you can self-maintain the campaign deactivation through the Campaign Inspector.   
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Full Details of all Marketo Support Offerings:   Support Levels Offered   Service Level Response Targets   Global Contact   https://support.marketo.com :             Online Support Portal for Case management and Knowledgebase search support@marketo.com :                     Email to Case Submission supportescalations@marketo.com :   Contact Support management regarding Support services marketocares@marketo.com :            Questions regarding Support or Community access   Regional Contact Information Americas: Hours: M-F, 6am to 6pm Pacific Toll Free US: +1 877 270 6586 Direct: +1 650 376 2303   Languages Supported: English, Spanish Observed Holidays: New Year's Day Independence Day Thanksgiving Day and the Day After Christmas Day New Year's Eve Europe, Middle East, & Africa: Hours: M-F, 8am to 5pm GMT Europe: +353 (0)1 511 9556 UK: 0800 151 3030   Languages Supported: English, French, German, Portuguese Observed Holidays: New Year's Day Easter Monday Christmas Day St. Stephen's Day Australia Hours: M-F, 9am to 6pm AET ANZ: +61 2 8031 8188   Languages Supported: English Observed Holidays: New Year's Day                            ANZAC Day Christmas Day                             Good Friday Easter Monday                             Boxing Day Japan: Hours: M-F, 9am to 6pm JST JP: +81.03.4233.9014   Languages Supported: Japanese Observed Holidays: New Year's Holiday                      Marine Day Coming of Age Day                      Respect for Senior Citizens Day National Founding Day                National Holiday Spring Equinox Day                     Autumnal Equinox Day Day of Showa                              Sports Day Constitution Memorial Day          Culture Day Green Day                                   Labor Thanksgiving Day Children's Day                             Emperor's Birthday Substitute Public Holiday             Year End After-hours Support for Production Down Issues: Online: Enter a Support Portal Case with Priority=P1 Phone: Call Support Line and follow the P1 prompts   Initial Response SLT We ask that you use the following priority definitions when setting your case priority: Priority Description P1 Mission Critical: Core Business function down or potential loss of mission critical data P2 Urgent: Major feature or workflow is not functioning, mission critical workflow and majority of user community is not blocked P3 Important: Normal usability or task completion is impacted but functional or workaround is available P4 Minor: Minor issue requiring a correction, normal workflow is not impacted
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Issue For an API call, you are using more than value for an input parameter Solution If your input contains more than one datapoint, the responses will be returned in the same order.   Root Cause Both the input & response are formatted as arrays Environment API
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Issue Acquisition Program is not being assigned when a new lead is created by filling out a form associated with a program.    Solution In order for a program to be assigned as the acquisition program, the form and landing page both have to be child assets of the program. If the form is embedded on an external page, Marketo has no way to associate the form fill out with that specific program. You can either use a trigger campaign that looks for the form fill out and assigns the Acquisition Program through a Data Value Change flow step, or put the form on a Marketo landing page within the program.   Environment Form embedded in a non-Marketo web page  
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Issue Email Performance Report shows different results than same audience as a smart list Solution Create a filter for the report for field Email address is not empty. Root Cause An email performance report includes activities for all people, including those that have been deleted since the email was sent. Sometimes, you want to see activities only for active people. In that case, you need to filter deleted people out of your report. Use the Smart List tab to create a smart list for the report. If you aren't filtering on any specific field, set the Email Address filter to: is not empty.
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Issue If a record which is in a Marketo Campaign Wait Step and is merged into another record, does the winner of the merge continue through the flow?    Solution Winner of the merge will continue through the Campaign flow and complete the remaining steps. To prevent this behavior, remove the record from Campaign using the 'Remove From Flow' step. Environment Records merged in Marketo  Records merged in SFDC
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