Attribution Models and Tableau

Level 2

Attribution Models and Tableau

Hi there!! 


We are looking to build out an attribution model in 2021 so we can begin to more accurately track mktg contribution to sales pipeline. Recently our org just adopted Tableau and we were able to set up Marketo and SFDC integrations. Our hope is that we would be able to leverage Tableau to build out these models using data from both Marketo and SFDC.


I am working on my analytics skills, but there is a lot left for me to learn. We are looking to bring on some additional help to build out these models. So far, I have chatted with Perkuto and Digital Pi, and it seems like this ask is harder than we anticipated. 


Has anyone built out an attribution model / reporting in Tableau? Any recommendations on where to start or who to partner with to help us build this out? To be honest, I have no idea where to begin!