Blogs

What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops can do just that. Creating and updating branded email templates has alw...

As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain:Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com Why This MattersDepending on how your VPN or proxy is configured, your network may dynamically...

We're excited to unveil our most prestigious annual recognition - the Adobe Champion Program class of 2025-2026! This celebration honors expert practitioners worldwide, showcasing a diverse community of thought leaders who inspire innovation across our ecosystem. The Adobe Champion ImpactAdobe Champ...

Knowing if the current pageview is associated with a known lead vs. anonymous is key to a lot of cool personalization. For example, you can build the equivalent of “If Known Visitor, show Custom HTML” with a non-Marketo form. Or show instant download links if someone is associated (since clicks will...

Introduction Taking over a Marketo Measure (fka Bizible) instance can feel overwhelming. Whether a result of joining a new organization, internal turnover, or a recent reorganization, the core challenge remains the same: how do you quickly get up to speed on your new instance? Instance Audit The top...

Note: This blog is intended for users inside Marketo that have permissions to access the Admin section of Marketo As an admin, one of the key aspects of getting your Marketo instance up and running is getting your landing page domain aliases (aka "CNAMEs") set up and generating an SSL certificate f...

AI is a powerful tool that can be used to utilize, enhance, or cleanup the data we have in Marketo. We can use AI in our processes moving forward to reap the benefits but since AI adoption in RevOps only started in 2023 what do we do if we want to process the large number of records that existed in ...

Creating compelling, responsive emails has always been a balance between creativity and technical constraints. With the introduction of the new Drag-and-Drop Email Editor, that balance is shifting for the better - though there's still room to grow. After spending some time with the editor, here are ...

Velocity is already verbose, but you’ve still gotta code defensively even if that means a little more code. Crucially, in the Marketo-Velocity ecosystem, don’t assume code will only run in the context of a Person record. Prepare for person fields and object lists to be empty. This is true, for examp...

👋 Hi Marketing Nation Community, Join us for one of Adobe’s largest digital learning events of the year! Experience Makers The Skill Exchange returns this August for its fifth consecutive year—bringing together Adobe customers, product experts, and solution strategists for two weeks of inspiring a...

Two upcoming deprecations may impact your integration with Marketo Engage and may require action. The Marketo Engage SOAP API will be fully deprecated on January 31st 2026. Please review if you are still using the SOAP API in one or more of your Marketo subscriptions. To avoid disruptions of servi...

For years, we’ve leaned heavily and happily on AWS Lambda to stretch Marketo into other realms. A simple Lambda lets you integrate with, say, event platforms, transforming their generic outbound webhooks to valid inbound Marketo API calls. Especially cool are “loopback integrations”: a Marketo webho...

As primitive as SMTP and DNS may seem, lots of stuff needs to work for an email to go from sender ⮕ recipient’s MX ⮕ recipient’s mailbox. Then even more stuff needs to work for a mail client to parse and render an HTML email, plus its embedded resources and/or remote images. The good news: modern in...