Blogs

What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops can do just that. Creating and updating branded email templates has alw...

As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain:Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com Why This MattersDepending on how your VPN or proxy is configured, your network may dynamically...

We're excited to unveil our most prestigious annual recognition - the Adobe Champion Program class of 2025-2026! This celebration honors expert practitioners worldwide, showcasing a diverse community of thought leaders who inspire innovation across our ecosystem. The Adobe Champion ImpactAdobe Champ...

In some cases you may not want to cookie all anonymous users to your website. You might have 100s of millions of anonymous website visits on a daily basis, few of whom ever convert. In that case, you could choose to only place the munchkin code on key pages, or you could choose to place the munchkin...

Businesses must develop a dynamic sales strategy that can adapt to diverse customer needs. The ability to tailor a sales strategy to unique scenarios can help businesses convey how an offering can add value to customers with complex needs. Businesses should develop a flexible sales framework that ca...

May 2015 Release Notes from Product DocsThe following features are included in the May 2015 release. Please check your Marketo Edition for feature availability. After the release, be sure to come back to find links to detailed articles for each feature!Fully Responsive Landing Pages Abort Email Prog...

I spent the morning at my kids' graduation (they are 5.5 and 4.2 years old). At the event, there was lots of iPhone's snapping photos, lots of singing and lots of chocolate cake. For a few seconds during the ceremony, I thought about the Marketing Nation Community (Yes, I know I shouldn't think abou...

One small step for man, one giant leap for the Nation!For the past several months, the Marketo Community Team has been working on this new and exciting Community. We only wish we could have launched it sooner. To build it right, however, it was important to sit down and talk to all the people who ma...

Spring 2015 Innovations Unify Mobile, Advertising and Other Digital Marketing ChannelsMarketo Mobile Engagement is the industry’s first solution for marketers to easily create and deliver mobile experiences as part of a consistent, cross-channel customer journey. With Marketo Mobile Engagement, desi...

The following features are included in the March 2015 release. Please check your Marketo Edition for feature availability. After the release, be sure to come back to find links to detailed articles for each feature.Calendar HDGoogle Adwords Integration Revenue Explorer RedesignNew Asset REST APIsMic...

Originally written by Jeff ShearerI’m a B2B company’s least favorite kind of prospect.I ignore or unsubscribe from their emails (especially if I didn’t explicitly opt in )I’m doubly likely to opt out if my information was clearly bought from a list (In fact, I’ll do this just out of spite)I never an...

The following features are included in the February 2015 release. Please check your Marketo Edition for feature availability. After the release, be sure to come back to find links to detailed articles for each feature. Drum roll...Marketing Automation EnhancementsReal-Time Personalization Enhancemen...

In the past few weeks, we covered basic logic lessons for marketers and the finer points of Marketo logic operators. Beyond this, there is a whole world of logic and languages out there. I have seen a lot of “marketing operations” roles that ask for database programming skills. These are typically a...