Blogs

What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops can do just that. Creating and updating branded email templates has alw...

As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain:Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com Why This MattersDepending on how your VPN or proxy is configured, your network may dynamically...

We're excited to unveil our most prestigious annual recognition - the Adobe Champion Program class of 2025-2026! This celebration honors expert practitioners worldwide, showcasing a diverse community of thought leaders who inspire innovation across our ecosystem. The Adobe Champion ImpactAdobe Champ...

On Friday, Marketo launched 'Guided' Marketo landing pages (aka responsive). This was a product update that was created after a huge amount of people voted for the responsive landing pages idea on the community. Definitely a long awaited and popular feature request from the Marketo user base. After ...

Nation:1. On Friday night, We will be making a significant platform update between 10 pm - 3 am PDT.NOTE: The site will be down for 30-90 Minutes during this upgrade. (COMPLETED)2. Late Monday night (6/29), we will be upgrading our servers from 1 am - 5 am PDT (Really Tuesday morning!)I. New icon i...

This post was co-written with Kristen Carmean and John Mattos.The winds of change were in the air for the client. Their team thought the march to account-based scoring was destined to happen. So they arranged a call to talk to their marketing platform provider to see what could be done to take advan...

Marketing automation is one of the new buzzwords making the rounds in sales and marketing circles, but what exactly is it? If you've ever received emails and viewed coordinated social media posts about an upcoming promotion or purchased a product and subsequently received information about after sal...

The following is a drill-down on a portion of the Data Quality Bootcamp session that Inga Romanoff (Primary) and I conducted at the Marketing Nation Summit 2015. We'll provide more drill-downs in future blog posts.According to a SiriusDecisions study, up to 25 percent of the data in the average B2B...

As someone who has been holding weekly sales and marketing check in meetings since 2010, I think I've learned a thing or two on how to make them go smoothly, and what not to do. Here are my top 4 tips on how to make these meetings successful for both parties involved. 1. Decided on the metrics you a...

Each day, we are making more changes to the site. Here are few from last week:My Stuff: We basically changed the navigation and added 'My Stuff' to help you find easier key areas of the site.Marketo Whisperer: Implementation Tips: A group of Marketo consultants now are blogging several times a week ...

In some cases you may not want to cookie all anonymous users to your website. You might have 100s of millions of anonymous website visits on a daily basis, few of whom ever convert. In that case, you could choose to only place the munchkin code on key pages, or you could choose to place the munchkin...

Businesses must develop a dynamic sales strategy that can adapt to diverse customer needs. The ability to tailor a sales strategy to unique scenarios can help businesses convey how an offering can add value to customers with complex needs. Businesses should develop a flexible sales framework that ca...

May 2015 Release Notes from Product DocsThe following features are included in the May 2015 release. Please check your Marketo Edition for feature availability. After the release, be sure to come back to find links to detailed articles for each feature!Fully Responsive Landing Pages Abort Email Prog...