As of the October 2026 release, the Adobe Marketo Engage Email Designer possesses nearly all of the core capabilities of the old editor, while boasting powerful new features like AI assistance, Image to HTML, Brand themes, and more. This is a big milestone, as now all users can confidently utilize a Designer that expands email creation functionality, integrates with modern tools, and enhances collaboration.
Shared capabilities
Let’s take a look at what features can be found in both the new Designer and the classic editor.
| Feature |
Description |
Classic editor |
Email Designer |
| Starter templates |
Out-of-the-box templates to jumpstart campaigns. |
✔️ |
✔️ |
| Saved templates |
Reusable designs for efficiency. |
✔️ |
✔️ |
| Use/create emails in programs |
Create email assets for specific programs outside of the Design Studio. |
✔️ |
✔️ |
| Preview/send sample |
See how emails render before sending. |
✔️ |
✔️ |
| WYSIWYG view |
Visual editing without coding. |
✔️ |
✔️ |
| HTML/Text switching |
Toggle between formats. |
✔️ |
✔️ |
| Device view switcher |
Preview across desktop, tablet, and mobile. |
✔️ |
✔️ |
| Image/file uploads |
Add your own assets or grab them from the web. |
✔️ |
✔️ |
| Rich text editing |
Style text with formatting options. |
✔️ |
✔️ |
| Analytics reporting |
Track performance in Marketo Engage. |
✔️ |
✔️ |
| Conditional content |
Dynamic content that changes based on the audience you specify. |
✔️ |
✔️ |
Beyond classic
Why stop at parity? The Email Designer offers many new capabilities that help you get the most out of your campaigns. With Brand themes, define themes using specific styling configurations that can be reused and applied across email templates and other email assets to maintain consistency for your brand. With the Image-to-HTML converter, upload a compliant PNG/JPEG image file of an email (created in virtually any design program) and it will automatically be converted to HTML for use in the Email Designer.
Integrations
Take advantage of the Adobe Express integration to easily edit and create images directly in the Designer, with or without an Enterprise license. With the Litmus integration, instantly see how your email renders in popular email clients. The Spam Assassin integration helps you test your email content and see the likelihood of ISPs/Mailbox providers marking it as spam, increasing the chances of getting more opens/clicks. And leverage the GenStudio integration to import email variations you created outside of Marketo Engage in your GenStudio account.
But wait there's more
AI Assistant: Create contemporary, performant, and intuitive emails with Adobe’s generative AI technology/prompt library and Firefly for image generation.
Content locking: Prevent unintentional edits or deletions, giving you greater control over template customization.
Fragments: Build reusable components that can be referenced in one or more emails and email templates for a more streamlined design process.
For a more comprehensive list, please visit the Email Designer/Email Editor Feature Comparison page.
The Marketo Engage Email Designer is more than just an enhanced editor. It is a reimagining of how teams build, test, and scale email campaigns. With AI-powered content creation, brand governance tools, and deep integrations, it provides marketers with a dynamic, brand-safe, and future-ready environment.
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