Blogs

What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops can do just that. Creating and updating branded email templates has alw...

As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain:Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com Why This MattersDepending on how your VPN or proxy is configured, your network may dynamically...

We're excited to unveil our most prestigious annual recognition - the Adobe Champion Program class of 2025-2026! This celebration honors expert practitioners worldwide, showcasing a diverse community of thought leaders who inspire innovation across our ecosystem. The Adobe Champion ImpactAdobe Champ...

window.postMessage and corresponding window.onmessage listeners enable secure communication between cross-origin windows, including IFRAMEs. The postMessage API is ubiquitous, used by popular JS widgets like media players (YouTube, Spotify), meeting schedulers (Calendly), chat popups, and forms[1]. ...

We wanted to share a quick update on the enhancements we're making to the new version of CRM sync that we announced earlier this year.Based on continuous feedback from customers like you, we're taking additional time to further refine the experience before broadening the availability of our CRM sync...

As a RevOps professional, you may be struggling with SPAM form submissions, keyword matching on job titles to determine personas, or messy open-text fields that make it hard to extract insights from your data. These data categorization challenges hinder segmentation, personalization, and reporting, ...

Notice of Deprecation of Forward to Friend functionality As of September 29, 2025, the Forward to a Friend feature in Marketo Engage 2.0 emails will be completely deprecated for all customers. This will affect the Forward to a Friend token and Forward to a Friend links in emails that have already be...

I would like to share some enhancements that were recently released which are aimed at helping our valued marketing users improve productivity in their day-to-day tasks. These are a few that have been requested by our customers thru discussions or come via the Nation Community Ideas in the past. The...

In June, Adobe Marketo Engage released a feature called Conditional Content for the new Email Designer. This feature provided an intuitive new way to personalize email blocks based on person/account attributes, offering more flexibility and control than the legacy email editor’s Dynamic Content feat...

My last post showed how to embed “View as Web Page” (VAWP) as a preview on a fully branded “Forward to Friend” (F2F) page, like so:Now, let’s learn how to turn a standard Marketo form into a F2F form so we don’t have to use the — let’s face it — pretty ugly popup that comes with the usual F2F link. ...

A client found a single recipient domain where every Marketo email went to Spam due to failing DKIM validation. (A bad DKIM signature should really result in the message being dropped completely, so sending it to Spam was dangerously generous!) We knew the DKIM DNS record (m1._domainkey.example.com)...

As you may have heard, a new version of the Salesforce CRM connector—specifically, the background synch process—will be rolled out in a phased approach across the Marketo Engage customer base starting in May 2025. We understand that CRM integration is a key component of your overall marketing strate...

A client recently asked about connecting Marketo to Clay and we were dismayed at Clay’s official docs:Snippet from Clay docs See how they recommend Request Token Encoding: None? That’s totally wrong, since:There are {{lead.tokens}} in the body, i.e. request tokens.The body uses URL encoding, indicat...