ChristinaZuniga

I have a presentation that's a bit old but gives Marketo info at a 30,000 foot view. I presented to a number of departments using variations of these slides.

Essentially what happens in my system is registration is controlled by Marketo and sent to ON24 and then Marketo puts the people into a SFDC campaign. That SFDC campaign is also connected to ON24 via Scribe, but it only sends data one time after the webinar ends. Then it fills in info on the campaig...

We were advised to do a double integration - Marketo for registration and Salesforce for event information and questions/polls. From there I'm able to trigger off of specific answers in Marketo using the SFDC Campaign object.

Gasp . The awkward moment when the Marketo guru from your old job sees you talking about the amount of time it took to fill out forms requesting him to build stuff in Marketo...

One of my previous jobs was HEAVILY focused on filling out forms to get things made. I worked as a campaign specialist at a large international company on a team where 3 of us would come up with campaigns for our respective products and then spend probably 30% of our time trying to get stuff built. ...

Can you remove the filter? Then we should be able to see the data value change steps

I look at a number of things to determine how my database is doing. Usually I record the data quarterly but check it more often than that to keep an eye on things, especially after major events or lead generating activities.1. PersonasI track the rate of my total DB and marketable DB on how many hav...

Are you interacting digitally? If so, and you can't entirely trust a prospect's stated country field, use inferred country. If you dont do business in Afghanistan, set a filter for country = Afghanistan AND inferred country = Afghanistan. This will remove people in the US (or other countries) too la...

My company usually designates a temporary internal 'replacement' to take over a former employee's accounts (opportunities, email) so any notifications sent to FormerWorker will forward automatically (via IT's designation in Outlook) to TemporaryWorker. My Salesforce team doesn't reassign the account...

Did they exceed your communication limit by receiving too many emails per day or week?