ChristinaZuniga

Did you create this as an idea to vote on? I'd vote for it!

I use different metrics in different situations: - Deliverability for new leads or lists from events- Open rate for subject line testing- Unsubscribe rate is especially good for tracking content to customer contacts (since we have a relationship, an unsubscribe means more to me in that context than ...

Are you concerned that you'll set to NULL, then change their score to 5 and then Marketo will send it to SFDC as "+5" instead of 5 total?It shouldn't do that but if you want to be very, very sure about it have a change score step to NULL then a wait step that gives plenty of time for the CRM to Mark...

Hi Anita, the question was asking for untrue statements which is why I suspected it was A.

Hi Mariel,Clicks should refer to the percentage to date in which case I would say that email A is doing much better than B (unless there are mitigating circumstances, like B doesn't have links or the links are incorrectly formed). You can confirm the numbers by creating an email link performance rep...

Who has access to edit the unsubscribe field? Could it be possible that your sales team is doing this? At a previous company it was an epidemic of sales people opting people back in because they "didn't really mean to opt out".

I agree with Dory, make sure that the right unsubscribe field is connected and in use. I thought my CRM unsubscribe was connected to Marketo but then noticed my records weren't updating properly. Turns out the field was never sent over! When we did get it synced, it overwrote some of the unsubscribe...