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Use humor to your advantage. Put it into your content and use that as the first piece of your nurture campaign. People will interact with something funny and lighthearted and then anticipate your next email. It's a good way to become a habit for people and it will make your brand stand out.
Macarena Lopez Mazzeo is correct as long as there is no crossover in your personas. Then you can have one field that says "Persona" and you know their score is only related to that persona. But if anyone could cross between apparel and healthcare, then you run the risk of having their score artific...
Agree with Josh Hill that there are quite a few threads on this topic, but some of the issues I've run across that I'm not sure are documented (though they probably are!):- Email bounce for MSI messages that sends a notification to the rep to update their contact- Alerting Inside Sales that their l...
Customer service! Even though my fitbit dies within a year of buying it, I absolutely love that company because of their high level of customer service. When I call them, it genuinely feels like they want to help me and they're very quick with replacements. You can have a great product and great mar...
Can he cc or bcc himself on those emails so he has a copy in his inbox and file those in a special folder?
I've been a customer of GoToWebinar and loved it, but I've also been an employee so I'm biased .I currently use ON24 and it has a lot of robust functionality. I'd say before implementing something like that since it's more expensive, make sure you have resources in place to truly take advantage of i...
Taishi Yamada, how do you want to pull that data into Marketo? It sounds like you're talking about pulling it onto the person record in Marketo, but it would override with each webinar the person attended. What would you do with the data if you had it? Right now I score off of the data or route lea...
Denee Wilson,Alejandra Mesta provides training classes as well and made an offer on this thread to give more information. Maybe reach out to her and see how comparable her offering is / topics covered are compared to Pedowitz?
Denee Wilson I just finished the training today, although I couldn't attend yesterday so I missed the nurture section. If you're considering signing up, I'd ask for the agenda from them. They provided me a list of things to go over every day and it really helped me to decide.CONS- Some things are ...
Hi Denee Wilson, I'm attending training this week, I'll check back into this thread at the end of the week to give you my thoughts