Lizzie_Boyes

Hi, I am very new to engagement programs. I have recently created an engagement drip and nurture program.for our developers.Currently active right now is one stream, where new leads get added to the program when the email is released. So far the 'Welcoming and onboarding': 1. first email was an introduction to our developer website 2. Second email is for users to download a free trial with links to the website, 3.Third email is an educational email for training and certification and then 4. the fourth email is for them to sign up to our monthly newsletter of that developer program - (I am a member of the program for testing purposes) For some reason I keep getting sent Email 1 - I don't want to keep sending the same email every two weeks as I want the next email (email 1, then 2, 3 and so forth) - Do I still keep getting sent the same email because I didn't click on any of the links? How do people usually set this up so I don't keep getting the same email twice? Would you recommend the below? email b - could be the same email but with another subject line? - Email 4 was supposed to be released today but when I check out the 'batch campaign schedule' smart campaign it didn't run when in the stream it was set for today (Since I got the first email in the series) My smart campaigns sit outside my engagement program- I got the first email send tho and I checked the '01 Add to program' and it uploaded on Sunday. Any help or insight much appreciated. ... View more

Hi there, Would love someones advise on the below: I am creating an engagement drip and nurture program for Clevels. Existing database - We want to target only C-level job titles in our database with two emails (reactivating them) and then dropping them into the Email series (This is basically a campaign around CIO's which will continue throughout the whole year - cadence will be to release every 5-6 weeks) There will be a 'Non responder' email for the 001 - reactivation emails - these will go out two weeks afterwards - ISR's (Inside sales reps) will follow up with these Content syndication - I am working with 2 outside vendors who will supply me with leads from target accounts and adding them to the 'Welcome' email and then adding transition rules to add them to the email series. How do you propose I do this? How do you add transition rules so that it is automated for when someone reaches a certain lead score or behaviour so they move to a particular stream? For the welcome stream do you think there should be more than just one email? before chucking them into the 'Email Series' for clevels? For the Existing database stream - any leads will be followed up with by the ISRs for the non-responder email but for the 'Email Series' the follow up with be done personally by a regional sales director or Senior Account leader, NOT a regular sales exec since this audience is very niche - this is for the follow up - question is, for the lead queue where do they end up so it only goes to a certain sales person? We are running our own business run events specifically for this drip and nurture topic but also have a booth at publicly run events from June - Feb 2020 so since I created the events to sit outside of this drip and nurture engagement program - would you suggest you don't send out email invites from 'THIS' drip and nurture engagement program and instead send 'promo invite teasers' at the bottom of the emails, e.g. a banner promo at the bottom of C Level email series or the 'Welcome and onboarding'? I just dont think this is the purpose of a drip and nurture engagement program to be sending one of invites as part of a stream to an event - it should be a banner at the bottom where you are crosselling it alongside thought leadership content.How would you ensure the people in 'Email Series' stream got invited to the events? End goal - Judging on the performance of the 'Email Series' (since it only goes out every 5-6 weeks) we would like to take existing customers and put them through a loyalty program for expansion - How would you set this up? Would you create an entirely different drip and nurture engagement program separate from this one? or would you keep it in this stream? ... View more

Hi there, I have recently created an engagement drip and nurture program.for our developers.Currently active right now is one stream, where new leads get added to the program when the email is released. So far the: 1. first email was an introduction to our developer website 2. Second email is for users to download a free trial with links to the website, 3.Third email is an educational email for training and certification and then 4. the fourth email is for them to sign up to our monthly newsletter of that developer program As you can see below there are three other streams. Fast Behaviour Score Stream - I will be adding thought leadership content (rather than salesy content although we want to get them to attend events or be guided towards conversations with other devs at these events for them to maybe consider using our software and asking their main decision maker for why they should get it) for active Developer users based on behaviour score - How do most people do this in terms of MQL or lead score or does it vary company to company? Slow Behaviour Score - Add content for slow active users who aren't quite ready yet - this content would be Educational value rather than selling our main product - Only dev ‘tech’ Content.would be a cadence of every 5 weeks - with 6 emails? Met Goal - The end goal us to move people who have met the goal criteria. It may be MQL, a certain lead score, or level of engagement - How can I do this based on transition rules and working with sales? How should sales we involved in this whole process? For transitions between streams, I would probably prefer an outside smart campaign with the flow step of 'change engagement program stream' as this allows you to run a batch whereas transition rules require a trigger. But how does this work with lead scoring or level of engagement? How do you add transition rules so that it is automated for when someone reaches a certain lead score or behaviour so they move to a particular stream? When do you typically remove someone from the program or when would you move them to my 'Met goal' stream? When sales close the deal? ... View more

Hi there, I had a questions regarding Outreach and integration with Marketo. Has anyone used it before in terms of engagement campaigns or email marketing in general? How do most teams work with inside sales and sales executives for driving MQL leads through the funnel to opportunities and to closed deals. Thanks, Lizzie ... View more

Hi there, I had a question. I currently have a 'Welcome and onboarding' Stream but my team who aren't very digital are wanting to place leads that came from a Dev focused event into the 'welcome and onboarding' stream. The only issue with this is that they will probably unsubscribe because they would probbably be confused as to why they went to a large dev event then get sent an intro email about it. My team have asked if I can just drop them in Email 2, 3, 4 BUT skip Email 1? I think it would be better to create an event specific stream and place content there and then move them by transitions rules into 'Welcome and onboardin' stream, (SKIP EMAIL 1 INTRO) but be dropped into Email 2 (Product free trial),Email 3, Training and certification, Email 4, dev newsletter etc? Basically my question is: Can additional contacts be added to any stage of the drip and nurture? Thanks! ... View more

Hi there, Hoping someone can help me out here as I am not sure if this is right: I plan on creating 7 streams. Stream One - Welcome and Onboarding Stream Two - Fast stream - based on behaviour score Stream Three - Slow - based on behaviour score Engaged - Not too sure yet. Event specific - Any events we ran that are for developers - series of event related content - We would add any leads to this stream that attended our event Webinars - any leads from a dev ran event who show interest - Add any attended/replays from the SFDC campaign - how does it work with third party like brighttalk? Met goal - where you move people who have met the goal criteria. It may be MQL, a certain lead score, or level of engagement. Target Goal (No emails) Move people that should not receive any content going forward as they met the end goal in there. Any advise is greatly appreciated. How do the transition rules work - my emails sit outside the program? Thanks! ... View more

Hi there, Has anyone done a topic based drip and nurture and then added leads from a webinar to a marketo to it? How would you do this? I use brighttalk to host webinars - would you only add leads that were were watching webinar replays/live viewers? But only add those leads if they have opted into your companies marketing comms? Thanks, ... View more

Hi there, I have recently created an engagement drip and nurture program. It is just one stream right now where new leads get added to the program when the email is released. So far the: first email was an introduction to our developer website, Second email is for users to download a free trial with links to the website, Third email is an educational email for training and certification and then the fourth email is for them to sign up to our monthly newsletter of that developer program. I want to add more emails to the stream but don't want it to just keep on going until the end of ti me or is that how most people do this? Can anyone suggest the types of things you would add as emails? Would you typically add a video that was played at a global developer event? or a webinar replay that relates to that developer audience? The Developer website doesn't currently have any whitepapers or ebooks etc which makes it harder. We really want to have contact with these group of people every year to nurture them to our live developer events. Can someone help advice how you would go about maybe adding another 2 streams? The slow - every 2 weeks and the Engaged - every week? Would you add anyone from Stream 1 to either of these two streams (depending on their interest level)? What content would you typically add and how many emails? For Engaged I really wouldn't want to annoy people every week with too many emails - What day would you send these? Would they go out the same day as the Stream 1? ... View more

Hi there, I am doing a drip and nurture but the list isn't pulling in the right numbers. The issue is using so many filters and I haven't used this many before. I used this logic: ((1 and 2 and 3 and 4 and 5 and 6 and 7) or (8 and 9 and 10 and 11 and 12)) and 13 and 14 and 15 and 16 15. Segment is specific to my company - should pull in 228,306 16. member of smart list should pull in 64546 Currently the number is pulling: 18881 existing people when it should be more. Please can someone let me know if these filters are right? I used this logic: ((1 and 2 and 3 and 4 and 5 and 6 and 7) or (8 and 9 and 10 and 11 and 12)) and 13 and 14 and 15 and 16 Thanks. ... View more