Lizzie_Boyes

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Joined the community 23-10-2018

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Re: URGENTLY NEED HELP = Nurture Campaign

by Lizzie_Boyes 04-02-2019

Hi Josh, Alex and Bryan,Thank you all for your helpful comments.Do you have your webinar platform (Brighttalk) integrated with Marketo? YES Do you have these leads current sitting within a separate webinar program? YES And are their program statuses changing to something like "Attended" or "Attende...

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Re: URGENTLY NEED HELP = Nurture Campaign

by Lizzie_Boyes 04-01-2019

Hi both,Thank you for your advice. You have been most helpful! Do any of you have experience with webinar leads?I also run webinars on Brighttalk but would like to add any leads that 'attended' or 'watched on demand' a 'dev' specific webinar that is very related to this drip and nurture to be added ...

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4710 0 1
URGENTLY NEED HELP = Nurture Campaign

by Lizzie_Boyes 04-01-2019

Hi there,I had a question. I currently have a 'Welcome and onboarding' Stream but my team who aren't very digital are wanting to place leads that came from a Dev focused event into the 'welcome and onboarding' stream. The only issue with this is that they will probably unsubscribe because they would...

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Drip and Nurture strategy

by Lizzie_Boyes 03-29-2019

Hi there,Hoping someone can help me out here as I am not sure if this is right:I plan on creating 7 streams.Stream One - Welcome and OnboardingStream Two - Fast stream - based on behaviour scoreStream Three - Slow - based on behaviour scoreEngaged - Not too sure yet.Event specific - Any events we ra...

Discussions

1533 0 1
Webinars drip and nurtures

by Lizzie_Boyes 03-28-2019

Hi there,Has anyone done a topic based drip and nurture and then added leads from a webinar to a marketo to it? How would you do this?I use brighttalk to host webinars - would you only add leads that were were watching webinar replays/live viewers? But only add those leads if they have opted into yo...

Discussions

1572 0 1

Marketing: Lead & Demand Generation
Re: Drip and Nurture Strategy

by Lizzie_Boyes 03-20-2019

I had a few questions - See in Capitals?Stream 1 (Welcome + Onboarding) {Move to Stream 2 or 3 when the content is exhausted depending on engagement score) - WHAT IS THE AVERAGE ENGAGEMENT SCORE?Stream 2 (Fast paced content for active users) {based of behavior score} - HOW WOULD YOU DEFINE BEHAVIOUR...

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Re: Drip and Nurture Strategy

by Lizzie_Boyes 03-20-2019

Hi Gunjan,This was most helpful.In terms of email content - is there anything you have found works best for each stream? Whitepaper download or a video?Many thanks,Lizzie

Discussions

2950 0 1
Drip and Nurture Strategy

by Lizzie_Boyes 03-19-2019

Hi there,I have recently created an engagement drip and nurture program.It is just one stream right now where new leads get added to the program when the email is released.So far the:first email was an introduction to our developer website,Second email is for users to download a free trial with link...

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Re: Dynamic content - email send issues

by Lizzie_Boyes 03-14-2019

Would you suggest a better alternative? Or is that all Marketo can provide?

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Re: Dynamic content - email send issues

by Lizzie_Boyes 03-14-2019

Would sent or delivered be a better metric?

Discussions

3543 0 3