About Gunjan_Batra1

Gunjan_Batra1 · ‎03-25-2019

You can upload email addresses of these 5000 people in static list and use "Member of List" in your pause campaign. It may not work for 100% people if you have dupes in your system.

Gunjan_Batra1 · ‎03-25-2019

Hi, Are you saying that data does not exist for that field in some leads/contacts in Marketo? If the fields are sync'd properly, you can trigger update from SFDC. Simplest way is to update any unimportant (sync'd) field in SFDC for those people. This will trigger lead/contact update from SFDC to Marketo.

Gunjan_Batra1 · ‎03-25-2019

Email performance, LP performance & Company web activity report will give you EM/pages information. But if you want to see 360 degree view (sales notes, opp, EM, pages etc.), you need database and visualization tool like Hadoop/ Tableau. OR you can manually create an excel dashboard with web pages browsed, email engaegment, keywords searched, Videos watched, PDFs downloaded, forms filled etc.

Gunjan_Batra1 · ‎03-25-2019

Are you looking for a video hosting platform? Brightcove is another option. You can get % watched from any tool though. In order to push that data to Marketo -> Create video custom activity and inject video data to that.

Gunjan_Batra1 · ‎03-21-2019

Hi Carlos, You can not unsubscribe people from one program. It's all or nothing. What you can do is... create a smart campaign to regularly remove people from that program/email blast. Make sure you schedule it run before email blast. You should also use campaign smartlist filters to exclude that audience from your campaign. If you want to temporarily pause all communications to that user, Marketing suspend them for a month or 2. Gunjan

Gunjan_Batra1 · ‎03-21-2019

You need ETL to do the processing outside Marketo. 1. Create a trigger campaign to send referral email 2. Create another campaign to request Webhook and push advocate and referral info to external DB. 3. ETL will process this data. Use company domain and company name (Referred company) to find existing people in Marketo. 4. Create a trigger campaign to send email to referred company. ETL API can request this campaign from outside Marketo

Gunjan_Batra1 · ‎03-21-2019

Check for following Scenarios 1. Other campaigns targeting same people. They will exhaust their communication limit. 2. Did they hardbouce? (Low probability.. since they received emails 1-7) 3. Did you delete any people from your database? 4. Did you remove/pause people in this campaign?

Gunjan_Batra1 · ‎03-21-2019

Not sure why you do not want to create one campaign to send all these emails using wait steps. Bur if you want your workflow to work. Create first as batch and other campaigns as request Send EM1 -> Req campaign 2 -> Send EM2 -> Req campaign 2 (and so on) You can also add extra filters in req campaigns that Devraj Grewal suggested in his comment (above). This is not ideal solution.

Gunjan_Batra1 · ‎03-21-2019

You mentioned that these fields are visible in Marketo. Do you see anything under "CRM Field Map"? If not, Check with SFDC team. There may be field visibility/access issue. Submit a request to make that SFDC field visible to Marketo and also request (edit/update) access if required. Did you manually create same fields in Marketo as well? - If Yes, open a Marketo support ticket to remap or merge your Marketo field and SFDC field - If Not, You don't need to worry about mapping. You will directly use unammped SFDC custom field created in Marketo.

Gunjan_Batra1 · ‎03-21-2019

Person visits BU1 domain but doesn’t fill in form. They get a Marketo cookie on BU1 domain - CORRECT Person visits BU2 domain but doesn’t fill in form. They get a Marketo cookie on BU2 domain - CORRECT Person goes back to BU1 domain and fills in form (with hidden BU field) With the form fill, Marketo looks up the person based on email+BU1 and doesn’t find a match so a new record is created. (CORRECT) At this point, the prior BU1 anonymous activities get associated with the record. But what happens with the anonymous prior visits from BU2? Will they also be associated with this same record? (BU2 activity will not get associated till the same lead submits form on BU2 website. Since you have a dupe rule, it will always create a new lead) Person now visits BU2 domain and fills in form (with hidden BU field). With this form fill, will Marketo create a new record or is the prior BU2 cookie now associated with the record created in step 3 so a new record isn’t created? (Marketo will create a new record and associate BU2 Anonymous activity since you have Email+BU dedupe rule) Question: Are you also adding BU unit to other channels? like list imports, Social media etc.

Gunjan_Batra1 · ‎03-19-2019

Can you not iframe them?

Gunjan_Batra1 · ‎03-19-2019

First of all you need a list of priority for these products. In case someone is interested in all 4 products, in what sequence should they receive these email. Use engagement programs for these products. Create operational campaigns to pause and unpause people based of the priority of product. These can run everyday. (Sequence will be super imp) Operational email can sit outside nurture since you want everyone to receive it.

Gunjan_Batra1 · ‎03-19-2019

Sometime email clients let you unsubscribe even if the Unsub link is not visible on the email body.

Gunjan_Batra1 · ‎03-19-2019

Hi Lizzie, I agree that you should not email these people indefinitely. I suggest creating a stream for end goal where you move people who have met the goal criteria. It may be MQL, a certain lead score, or level of engagement. You can also split stream one into 3 streams. Stream 1 (Welcome + Onboarding) {Move to Stream 2 or 3 when the content is exhausted depending on engagement score) Stream 2 (Fast paced content for active users) {based of behavior score} Stream 3 (Slow paced nurture content) {based of behavior score} Target Goal (No emails) { Move people that should not receive any content going forward as they met the end goal -Gunjan

Gunjan_Batra1 · ‎03-19-2019

Depends on where you want to see the report. If you are looking at Marketo reports - You don't need UTM to track if that person visited any LP that has munchkin tracking code. It is tracked by default. If you want to track how many clicks email channel generated for that LP in Google analytics then you should use UTM

Gunjan_Batra1 · ‎03-14-2019

Did they turn off the Marketo cookies by default?

Gunjan_Batra1 · ‎03-14-2019

Are you also changing statuses in SFDC campaign? How do you sync to SFDC campaign? 1. By connecting Marketo program to SFDC campaign 2. Using Sync to SFDC campaign flow step in marketo campaign

Gunjan_Batra1 · ‎03-14-2019

We built a Talend processor (with spam identification logic) to tag people with Bot activity in Marketo. Suppressing entire IP is not a great option because it also removes genuine clicks from that person (if any). Also, not every link in email is .html, some of them are PDF and Doc too. View webpage does not work there.

Gunjan_Batra1 · ‎01-15-2019

I agree with Paul. You should use campaign member status for this workflow. Create a trigger or batch campaign to remove people/ pause people from Marketo send flow if SFDC campaign status = Pause/Remove If you want to reactivate the send after some time, you can create another unpause campaign . If you are using engagement programs then, you can pause and unpause people If you are using standard drip program, you can either marketing suspend people temporarily or remove from campaign flow.

Gunjan_Batra1 · ‎01-15-2019

Do you use Marketo forms on your website? Are you planning to implement cookie consent platform?

Gunjan_Batra1 · ‎01-15-2019

I don't see a problem. Your form name has new program name in suffix. Marketo should have created form with same name under new program. Can you recheck? 'name-of-my-new-program.FORM-name-from-original-cloned-old-program'

Gunjan_Batra1 · ‎01-15-2019

You can create a smart list "Visited web page" = <Select pages>. This will give you list of Marketo people who visited those pages. Note: It will show people who are known to Marketo and cookied on website.

Gunjan_Batra1 · ‎01-11-2019

I have not implemented e-com on Marketo pages directly but since you are redirecting to Paypal for payment, there should not be any issue. Are your Marketo pages secured (https)? Not sure if you can iframe paypal on Marketo page. this might get complicated.

Gunjan_Batra1 · ‎01-10-2019

Do you capture activity data in Hadoop or any other data warehouse? Ideal solution is to extract date of activity when Email opt-in was set to TRUE for people that have date field blank. This should be an easy query in Hadoop. Once you have email address and date, you can do a mass list upload. In case you do not download activity data on a local server then you will have to update the date retroactively via campaign and use one date for everyone. Question: Did you send an explicit optin email to these people? If yes, then date of optin can be <Date of EM send + 2 Weeks>

Gunjan_Batra1 · ‎02-16-2018

This req. is mainly for GDPR compliance. Events app should be updated to capture country of user and would be great if we can also use it to capture optins in real time.

Gunjan_Batra1 · ‎08-20-2017

Looking for recommendations for GDPR consultation services. Do you know anyone who can help us implement GDPR solution for Marketo, SFDC, Personalization and Marketing tactics in general? Thanks, Gunjan

Gunjan_Batra1 · ‎06-07-2017

We want to capture opt ins via this form. Quite essential for GDPR compliance. Thanks, Gunjan

Gunjan_Batra1 · ‎06-23-2016

We are building an interest based scoring model based on following criteria: 1. Pages they visit on our website 2. Assets they download from email/website. We have used asset tagging (META information) for scoring 3. Internal searches performed on the website 4. Success in the related programs (we emphasize on Program name to include the product name, makes the scoring easier) Thanks, Gunjan

Gunjan_Batra1 · ‎09-09-2015

Thanks Charlie. Can I get email link performance report for same? Regards, Gunjan

Gunjan_Batra1 · ‎09-03-2015

Hi there, We have a global campaign that will be rolled out in over 20 countries in 3 GEOs (APAC, EMEA and AMER). We are using single program name for each GEO which means we have 3 programs overall for 20 countries. We will be using segmentation and snippets to dynamically send emails to different countries. Please confirm the following: 1. What analytics we will get/ not get at country level? 2. Any drawbacks of this approach? 3. If there are few contacts for that belong to X country but we want to send emails of Y country because they are Y language speaking contacts. How can we do that? Regards, Gunjan

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