Tyron_Pretorius

As marketing operations professionals I’m sure we’re all familiar with how important it is to be able to show marketing’s contribution to growing revenue. This is why having a Marketo attribution model to tie people and opportunities back to the marketing campaigns that created them is fundamental t...

Not quite sure what the difference between a Marketo executable campaign and a Marketo request campaign is and when you should use one over the other? Then you’ve come to the right place. This post will explain the difference, give examples of when each should be used, and also clear up the enigmati...

Marketo webhooks are a powerful way to interact with 3rd party systems in order to unlock a range of functionality that cannot be achieved in Marketo. This post will give you a deep dive into how webhooks are set up, how you can use them in different use cases, and how to debug them if you are getti...

Marketo trigger tokens are a powerful way to extract information about the event that caused a smart campaign to run. This blog post will walk through three examples that show you how to use this information to populate fields, extract field values from custom activities, reduce the number of smart ...

This blog post will show you all the creative ways you can use Marketo tokens for saving time when building emails, webhooks, and smart campaigns. Marketo Tokens Available Here is a summary of the different token types available in Marketo:Person tokens allow you to access the person-level field va...

Anyone who has tried to create an email template within Marketo will know what a pain this is! I am going to show you the best way to create Marketo email templates that scale elegantly across different screen sizes and look amazing no matter what device or email client is being used. I will also sh...