Tyron_Pretorius

Once you reach a significant inbound lead volume your sales team will not have the time to reach out to every lead. This is why building a MQL mechanism is needed to flag and prioritize the leads that sales should reach out to. This blog post will show you how to build an MQL mechanism in Marketo to...

If you are new to Marketo the prospect of building a lead scoring mechanism can be intimidating. There is alignment needed across the sales and marketing teams to define the model, which is never easy to get, involving a lot of meetings and communication, and then there is the implementation of the ...

As a Marketo user I am sure you are aware of the standard activities that Marketo tracks such as email opens, webpage visits, and form fills. But what about the wealth of activities that are unique to your business? How can you get these into Marketo? Custom activities that’s how! Custom activities ...

Connecting Clearbit to your Marketo instance will provide a powerful foundation for your lead-scoring mechanism by enriching your leads with person and company-level information. This blog post will show you everything you need to know to set up your Clearbit Marketo integration. Creating Clearbit ...

Everyone knows that emails perform best when you personalize the email based on the person you are sending to. This post will show you how to go beyond simply using lead and company tokens in your emails and instead use ChatGPT to create fully personalized email subject lines and bodies. Verdict on...

This blog post will show you how you can extract and analyze data from your Marketo instance using the example of email data so that we can answer the age-old question: When is the best time to send emails? The truth is that the best send time is not one size fits all because your email recipients a...

AI tools have exploded in popularity since 2023 and there is not one industry or job role that does not have the opportunity to be improved using these tools. In this blog post, I will show you how we can use ChatGPT in marketing operations use cases to classify leads created in Marketo and to ident...

Running your first webinar in Marketo or having issues with the member.webinar url token not populating? Well then you’ve come to the right place! Get a run down of what the Marketo member.webinar url token is, how it gets populated, how to test it, and the most common reason why it might not be pop...