Balkar_Singh

Congratulations @SanfordWhiteman ! We learn a lot from you. 💯

The first snapshot means that the person will qualify when a change in value occurs for the field "Department" AND if the person has filled out the defined form in the defined past duration.The second snapshot means that the person will qualify if the person fills out the defined form, or the depart...

Thanks for writing this up. Looking forward to new and better things this year!

The "Sent" column = Number of people to whom at least one email delivery attempt was made.This is how Email Performance is setup in Marketo. It's clearly possible that if you send the same Email to multiple people, it will count it as once. A simple alternative could be to "Clone" your Email to sen...

Can you elaborate?

Segmentation is such a high leverage lever in marketing. Thanks for sharing, great post!

Agree with Sandy here, great additions. To me, these so-called "purposeful" duplicates seem wrong. A person doesn't duplicates into another person just because of an MQL. I might be oversimplifying it, but it doesn't reflects reality.

Assuming if you have your smart campaign settings to score people every time someone clicks the emails, try considering changing the campaign settings to qualify people once every day or every hour, instead of every time. That might be causing to count a spike in bot-activity and skew the scores.

If you want to use choices, it is usually better since you get everything in one smart campaign flow - however, only the first matching choice applies. You would need to setup the smart campaign settings to qualify people more than once. Refer #9 in the following articlehttps://experienceleague.ado...