I'd say this is a reliable way to ensure that all emails are considered. Although, I have seen examples recently when these filters do account ALL values, but haven't used it as a ...
This is not really system defined. You can use these statuses to define people who are engaged, however the follow up is purely up to you. If you have not built anything to block t...
One way is to define your qualification rules in a smart list, and design a sequence of smart campaigns which refer the same to decide who qualifies for the sends. E.g - Set up the...
There're various signals we can look for - the opposite of this is also true (genuine opens which may not get tracked)
To reduce this, one way is to tie the opens with (click + vis...
Have anyone seen a scenario where
An Email Performance Report mentions some bounces (hard+soft)
A Smart list saying "Was Delivered Email" AND "Email Bounced" has results
The a...
You can do this by maintaining a sequence by using "Campaign is requested" trigger and "Request Campaign" flow step. You need to setup the flow as one system (all 3 campaigns sendi...
Unless operational, your email should not be sent to anyone with Unsubscribe = TRUE. You may also want to check dupes and consider durable unsubscribe. I'd usually recommend to let...