Colin_Mann

I should point out that I haven't used them but I was quite impressed with Lingotek when we last reviewed our translation provider globally. In 2016 you really want someone who can receive and send translations in the cloud and they seem to be able to support both that and Marketo integration. See t...

Yes we do. I find that the Global Campaign Managers in our business (of which I am one) get too close to the content and it becomes easy to miss issues when you've been reading and editing the text 20-30 times. I find that usually those issues are actually missing words rather than spelling mistakes...

We use a similar approach to the one outlined by Juli James.We proof the copy in Word across two sets of eyes and then build the email in Marketo. We then send a test email to ourselves (remembering to test every link too) and also forward that to a member of our Integrated Marketing Communication t...

Agreed - we use triggered campaigns and wait steps for activities such as when we upload content syndication leads and just want one email to be issued immediately and then engagement for campaigns with regular, scheduled emails 1-3 weeks apart (for example).

The replies from Josh Hill and Grégoire Michel are from super qualified people so I am just adding an opinion as a mere mortal but we have used a couple of techniques.We’ve used an engagement program but kept them really simple and used them to schedule emails (email 1, 2, 3 etc.) driving people to ...

I think if it could be based on evidence then yes it would be useful. If it's just opinion about Best Practice then no. I realise that evidence based testing is very very difficult to achieve across a community. The length counter would be a good start though.

We are also using the ‘program-in-a-program’ approach using smart campaigns but we are doing A/B testing at the most foundational level right now i.e. testing subject lines and email layout. We’ve not gone deeper into the other variables that we could test. At this level the champion/challenger appr...

Thanks Scott, I am bumping up my engagement in the community to increase my knowledge so it all helps, Colin

Thanks DanThat was the approach I was advocating in house too - it seems a clean approach.Colin

Very useful thanks Josh