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It would be nice to have this functionality, but be able to customize when the last touch is recorded. It would be helpful to see last touch for opportunity, but it would also be helpful to see last touch before MQL.
I want to reset the lead scores so they are correct. It's not possible for a lead to score so low in our lead scoring model. The lead scoring (and Marketo) has only been set up for a year.
This functionality is intentionally set to only log one activity per type per lead per day. Marketo's rationale is that too many activities will annoy sales and eat up too much storage space in Salesforce. We have the same problem. You can vote on my idea to modify this here:
I am admittedly new to lead scoring. I inherited a relatively new Marketo instance (~1 year old) that is synced with a "seasoned" Salesforce instance with a lot of dirty data (I am sure you all can relate). I am doing some analysis of our lead scores, and I am not sure how this happened, but the dem...
You should write this as a blog post!
FYI for anyone who finds this question later - I contacted support and they informed me that leads deleted from Marketo are "soft deleted" for 30 days, which is why my segmentation pie charts were not updating. The individual smart lists for each slice of the segmentation are updated. This is expect...
I created a Marketable segmentation a few weeks ago, and last week I did some work to remove some of our "non-marketable" leads from Marketo using a custom sync filter (basically I checked a "block from Marketo" box on all of the leads, have a Smart Campaign set up to remove these leads from Marketo...
Vote on my idea:
Allow us to decide whether or not we want the SFDC activity logs capped at 1/type/lead/day. I understand why some companies would not want to have more than that due to SFDC space limitations or cleanliness for Sales, but I think that should be up to us, not Marketo.