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I am admittedly new to lead scoring. I inherited a relatively new Marketo instance (~1 year old) that is synced with a "seasoned" Salesforce instance with a lot of dirty data (I am sure you all can relate). I am doing some analysis of our lead scores, and I am not sure how this happened, but the dem...
You should write this as a blog post!
FYI for anyone who finds this question later - I contacted support and they informed me that leads deleted from Marketo are "soft deleted" for 30 days, which is why my segmentation pie charts were not updating. The individual smart lists for each slice of the segmentation are updated. This is expect...
I created a Marketable segmentation a few weeks ago, and last week I did some work to remove some of our "non-marketable" leads from Marketo using a custom sync filter (basically I checked a "block from Marketo" box on all of the leads, have a Smart Campaign set up to remove these leads from Marketo...
Vote on my idea:
As we are approaching the end of the first half of 2016, I would love to know what kind of reporting everyone's company pulls for milestones such as this (YTD, QTD, MTD). I know it's a little different for everyone depending on your business needs, but it might be helpful to see what others are doin...