David_Gaible

All great ideas - but it'd be cool if there was product functionality to help. Go vote!

It is cooler and more complex than that! The time period for an individual lead starts when an email is sent. Example: first email is sent Wednesday, than the 7 day period is Wednesday through Tuesday. Calendaring campaigns can get fairly complex if you've got lots of campaigns and tight communicati...

Hi Shelley Madison​ - it is a rolling 7 day period. Here's the documentation: Enable Communication Limits - Marketo Docs - Product Docs

Hi Katharine Bierce​ - timely question for me - I'm leading a training session for my marketing team today around nurtures. As for insight into how the score is calculated, I can't offer anything beyond what Frank mentioned. However, I use this ambiguity around the score as a segue into introducing ...

Thanks Justin Norris​. This jives with what I was thinking. The second bullet point to support running this from the CRM: "you really need sales ops to look at the reports and help enforce, and they will prefer to do that in the CRM" - boom! Exactly what we want to drive. We don't currently have SLA...

Thanks Frank Breen, that's very good to know, especially the different between nurtures vs. drips. I appreciate the help!

Hi Christine Selvaggio​, Completely agree with Justin Norris​ (surprise, surprise) but I'm going to add one more wrinkle to his recommendation. We had a very similar process in place, but noticed a few leads from each event wouldn't hit the MQL threshold. This was because they had negative lead scor...