This is a wonderful, extremely helpful post! Bookmarking this to reference when we switch. Thank you for your insights -@Kimbo,@ChristinaZuniga,@Brooke_Bartos1.
Awesome tips, Kyle! Data normalization is spot on - not only from an accuracy/relevance perspective in Marketo, but also from a system perspective to avoid any CRM sync errors.
Hi Michelle, as Sanford mentioned, this is known tracking issue in Marketo if you use the entire URL (with http://) within the token and link to it in the CTA.Rather, the best prac...
Arthur Aronov If you're aware of the program that's the culprit for sending the multiple emails, I'd dig into that program using either smart lists or email performance reports. T...
Ayush Aggarwal If you're not seeing any values, I'd reach out to Marketo support to ensure it's tracking the devices/platforms properly. The screenshot below is from our instance,...
Hi Ayush Aggarwal! The available device/platform values will populate in the constraint when you click on the down arrow. I've included a screenshot below. Then, you can filter th...