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Awesome tips, Kyle! Data normalization is spot on - not only from an accuracy/relevance perspective in Marketo, but also from a system perspective to avoid any CRM sync errors.
Hi Michelle, as Sanford mentioned, this is known tracking issue in Marketo if you use the entire URL (with http://) within the token and link to it in the CTA.Rather, the best practice for your CTA to track email clicks would be to hyperlink your CTA text with the following "URL" - http://{{my.reg l...
Awesome tips, Brooke Bartos! This is the extra push we needed to really nail down our pre-header usage.
Arthur Aronov If you're aware of the program that's the culprit for sending the multiple emails, I'd dig into that program using either smart lists or email performance reports. The email performance report will show you exactly when an email is sent (first/last activity) whereas a smart list (with...
Ayush Aggarwal If you're not seeing any values, I'd reach out to Marketo support to ensure it's tracking the devices/platforms properly. The screenshot below is from our instance, so may not be relevant to your instance exactly, but may help.
Hi Ayush Aggarwal! The available device/platform values will populate in the constraint when you click on the down arrow. I've included a screenshot below. Then, you can filter the results as you'd like.
Hey Sathish Kumar! Karan Hari is spot on with that thread. Another alternative is to use a combination of filters: Email was delivered + Visited web page: [web page linked to in email] - as mentioned in this community post referencing a blog that Courtney Grimes wrote. Hope that helps!
I think your hunch of the 5 Google Analytics visitors are unknown people in Marketo is correct. Have you tried testing this out with your own known Marketo record?
There are definitely some ways to ensure you delete the appropriate records. I'd try pulling a smart list with the following filters:Original Source Type = salesforce.comSFDC Is Deleted = TrueSFDC Created Date = date createdCreated = date createdThere are likely some additional filters that are spec...
Robert Stanley - Another option that my solve your problem would be to build a set of smart lists with the "Had Interesting Moment" filter and the appropriate 'Description' constraint information, then use these smart lists as choices within your "change data value" filter flow. That way, you will ...