Brian_Law_MKTO

A resource guide for identifying records with suspect field values:Records with a possible Invalid Email address. Includes a solution from Sanford Whiteman on correcting common issues.Records with a generic email address.Imported records with the Unicode replacement character.Records with a suspicio...

Good data governance is keeping your Marketo database up-to-date, accurate and useful. Here is how to create a smart list to identify fields with abnormal values.In this example, I created the smart list in my master data management program.Smart List - Imported and Web Form Records with Possible Fi...

The Unicode replacement character � (often a black diamond with a question mark in it) will often appear when imported data is invalid.Here is a smart list you can setup and subscribe to be alerted of an issue with a list import.In this example, I created the smart list in my master data management ...

Instructions for setting the Marketing Suspended to FALSE if the email address field is updated or the record does an activity.Smart CampaignSet Marketing Suspended to False - New ActivitySmart ListRemember to add any master smart or static lists you are using to prevent promotional emails being sen...

Automatically identifying email addresses which bounce repeatedly and setting these records as Marketing Suspended is TRUE in your database will help protect your sender reputation.Smart CampaignSet Marketing Suspended to True - Hard BouncesIn this example, I am setting the Min. Number of Bounces to...