Kate_Colbert

What's the deal with the Default Dashboard Object setting on the Everytouch Attribution section of the Marketo Measure App?! This setting affects top of the funnel functionality: SegmentationSegmentation allows you to create data categories to use as filters on reports (region, for example). For t...

Here's a one-stop shop for all the best Marketo Measure (formerly Bizible) reporting resources! Am I missing any? Let me know in the comments what else you'd like to see! Resource Link:Description:Marketo Measure 101 Reports OverviewCheat sheet for understanding which stock report (the "101" report...

Are you a new Marketo Measure (formerly known as Bizible) customer using Dynamics? Or maybe you’re just new to reporting with Marketo Measure data in Dynamics? This post is for you!If you’ve already installed the Marketo Measure solution into your Dynamics environment, you’ll notice that it comes wi...

Let's talk Channel Mapping on the "Offline Channels" page of the Adobe Marketo Measure (formerly known as Bizible) account! First, what is this page for?! This page handles the Marketo Measure Channel and/or Subchannel mapping for "Offline Channels". For Marketo Measure's purposes, "Offline Channel...

Let’s break down Touchpoint Positions! The first step is understanding that Touchpoints are meant to be a record of engagement or interaction that a person had with your company. Read here for more detail. Touchpoint Position is a custom Adobe Marketo Measure (formerly known as Bizible) field that ...

Today let’s break down WHAT touchpoints are and HOW they are created. Marketo Measure (fka Bizible) reporting hinges off Touchpoint records so it’s crucial to have a solid understanding. At the most fundamental level, a Touchpoint is a custom object/record that Marketo Measure creates to represent t...