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Hey there! Thanks for posting this -- I should have mentioned in my post that the screenshot is slightly different than what you'd expect to see in your CRM data. This is because it's a screenshot from Bizible's old SFDC instance where the configuration was a bit different. What you're seeing is ac...
Hi Jordan! I'm a Business Consultant with Adobe and one of my areas of specialty is Bizible so I'm happy to help with these questions. I actually just posted some Bizible/Marketo Integration best practices earlier today in case you want to check it out: https://nation.marketo.com/t5/marketo-whispere...
Marketo Measure (fka Bizible) released a 3-part integration with Marketo Engage: People Integration, Programs Integration and Activities Integration. This post seeks to give a quick summary of the functionality (not meant to replace documentation on Experience League) and outline best practices. Mar...
Sometimes when we're trying to wrap our heads around a concept or idea, a detailed example and/or visualization can be immensely helpful. In the case of attribution reporting with Marketo Measure (fka Bizible), it can be a reporting mindset shift so I wanted to share an example that I've been using ...
@Ariel_Sasso thanks for checking out my posts! I hope they're helpful.
Hi @jeffchao -- glad to hear the webinar was helpful & thanks for attending! It sounds like your main goal with this particular suppression is to free up some CRM storage? If that's the case, I'd recommend a slightly different approach. Suppressing based on the age of the touchpoints (Create Date) ...
Check out this post for details on Marketo Measure (fka Bizible) Attribution Model attribution weighting, details, use cases and example questions to ask. Note that this post is specific to the stock attribution models, the custom attribution model will be a future post!First Touch Model Example qu...
Hi Bonnie -- I haven't tried a combination suppression exactly like that before but it does sound like it should work. Though it's important to be aware that it would only suppress the touchpoint records when the channel is hosted or sponsored events that were created 180 days before the Opp was cre...
Hi Bonnie, Thanks for reaching out! Unfortunately I don't think I can help you diagnose this specific scenario here because I would need access to your Bizible account and specific examples (Email addresses, Touchpoint IDs, etc) to assess how to potentially tweak the rule. If you are in Implementa...
Today, the primary way to Sync CRM Campaign Data to Marketo Measure (fka Bizible) is through Custom Campaign Sync Rules which you would build in your Marketo Measure instance. However, before the Custom Campaign Sync functionality existed, Marketo Measure customers needed to use a field called “Enab...