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Hi Morgan,It all depends what you want to get out, you can technically use a Smart List filter for visited web page with a constraint for "Querystring contains..." if you need to get something very specific out. What I would recommend is setting up is some sort of tracking for UTM parameters on form...
Hi Jamie,As Darrell and Grace pointed out, your Lead Scoring model should be centralized, although it is still possible to adjust lead scores from any smart campaign (not best or recommended practice).If you want to find where your Lead Score is adjusted you can do this from Field Management in Admi...
Hi Matthew,I could see this getting a little tough with global emails for events instead of them being a part of your program template, but maybe you can use a combination of filters which would include the right leads:1. Member of the Smart Campaign (in your program template) that sent this global ...
Hi Boris!I think for this kind of use case you would want to use the munchkin API to push custom parameters to your Marketo instance related to this click. For this you would need a server-side post, here's the API reference: http://developers.marketo.com/javascript-api/lead-tracking/api-reference/ ...
First off, thank you Simon for the shoutout, really appreciate it! I really like this thought and it's quite hard to bunch it all into one great way of measuring but one interesting way of doing it could be to use custom scoring fields for measuring content type consumption.Let's say you have a whit...
As always with these types of questions thank you Sanford!
If CMS pages were categorized by products or something similar in the meta tags. If a lead visited a web page with the categorization is there any way to track that in Marketo or would the solution have to be to implement a script that reads the page meta tags and pushes the extra data to Marketo vi...
Hi Tracy,To carry this value you would go to edit the form in Marketo and check what the field is called with the Checkboxes for days from your screenshot by clicking on it. When you know the name of your custom field, you will need to go to your alert email and add a token in the text:Search for th...
You can make sure to delete the default LP terminating in /UnsubscribePage.html and whichever new LP you want to refer to using the System token, you can configure redirect rules under landing pages in Admin so that /UnsubscribePage.html redirects to your new LP if you want to use a unique URL.