About Arvin_Poole

Arvin_Poole · ‎09-10-2020

Was this issue ever resolved? It seems to be an easy fix on Marketo's part. UPDATE (9/10/2020): I just opened a support case for this issue. I will make an update after this ticket is resolved/closed.

Arvin_Poole · ‎09-20-2019

Hi Erik Heldebro‌. Great article and hack on incorporating the variable cadence. I have setup my engagement program and followed your steps to test. We are kicking it off with some test emails over the weekend. I will update you on my progress. I am sure I will have some follow-up questions. Thanks again for sharing! Arvin

Arvin_Poole · ‎09-20-2019

James, thanks for sharing this an awesome tip on dateTime stamps.

Arvin_Poole · ‎07-18-2019

Thanks for sharing!

Arvin_Poole · ‎01-08-2019

OK not a problem. Happy blogging

Arvin_Poole · ‎01-08-2019

We are getting ready to experiment with Typeform + Marketo and will be purchasing the Pro version to do calculations. Sanford, if interested, you could take screenshots of our setup as well if that would be valuable to you. Thanks, Arvin

Arvin_Poole · ‎11-30-2018

Hi MK, We are researching into building out an interactive BMI calculator to use as a LG tool. I was able to find SnapApp by going here: https://www.snapapp.com/platform/ Although we have not tried them before, their website shows that they do integrate with Marketo.

Arvin_Poole · ‎11-28-2018

Thank you Denise. We actually got it to work now with your help as well as Sanford Whiteman. We were missing one important part of the puzzle - creating a new custom field in both ActiveProspect and Marketo (systemSource) and run a smart campaign with filter {systemSource = ActiveProsect}, trigger {add to List} and change program, etc. Thanks again for your quick replies. Arvin

Arvin_Poole · ‎11-27-2018

Thank you Sanford. I will take a look at this post now.

Arvin_Poole · ‎11-27-2018

Hello, We are working to pass leads from a 3rd party lead validation platform called ActiveProspect.com through their software, LeadConduit. Here is the flow. The lead goes through a verification process for duplicates Further verification via BriteVerify Send Lead to Marketo via API call - Marketo: Marketing Automation – ActiveProspect We are able to create a lead through the Marketo API, but not add to a list even when mapping the Marketo listID. Our goal is to have the lead enter into Marketo as a "person source" but even after adding ActiveProspect as a 3rd Party Installed Service, it doesn't show up in our dropdown under "Person Source". We have added Facebook successully and it is the only one showing up in our "Person Source" We are stumped and curious if anyone else is working with LeadConduit and passing leads to Marketo successfully. Anyone can help or point us in the right direction? Thanks, Arvin

Arvin_Poole · ‎11-16-2018

Looks like I found it. Sorry that I jumped so fast. http://developers.marketo.com/rest-api/endpoint-reference/asset-endpoint-reference/#!/Static_Lists/createStaticListUsing…

Arvin_Poole · ‎11-16-2018

Hi Greg.. Do you know if this is available yet. We are still trying to figure out if this possible to create a list from REST API. Thanks, Arvin

Arvin_Poole · ‎10-30-2018

Very helpful. Thanks Sanford.

Arvin_Poole · ‎10-29-2018

Thanks Grace for the recommendations. I would also like to throw in another company that did an excellent job of design a customizable email template with many different layouts and is fully responsive - The Pedowitz Group, a Marketo Partner - https://www.pedowitzgroup.com/

Arvin_Poole · ‎10-29-2018

Good morning Stephanie. Yes, I was very much around in the 90's designing IBM systems during this time. Thanks for the compliment 🙂 My comment was not a shot at Marketo as a company, nor at their powerful enterprise level software as a solution - I am particularly referring to the landing page editor. I have worked with many of the enterprise marketing platforms such Marketo, Eloqua, Silverpop, Pardot, as well as many of the small to mid business editors such as Hubspot, Thrive Themes, Unbounce, Click Funnels, etc) platform since 2012 and this is not a new topic to the Marketo product team nor community. A 90s website was a reference to the aesthetics "look-and-feel" of the templates provided compared to competitors. Hopefully with the acquisition from Adobe, this will become a topic of higher priority.

Arvin_Poole · ‎10-19-2018

Stephane, Thanks for sharing this. I know this post is old so not sure if there is an update to your cheat sheet. I am getting ready to try this out in our test GA and Marketo environment. I would like to provide feedback and any further insight if you can point me to the right place to provide my feedback. Thanks, Arvin Poole Digital Acquisition Manager Life Line Screening

Arvin_Poole · ‎10-18-2018

Thanks for pointing this out. We are not using forms at all with Unbounce but good to know for future.

Arvin_Poole · ‎10-18-2018

We're experiencing the same in our company and have tried using different templates without hiring a developer. We have coded some of our landing pages to get us by but have come to realization that it has been difficult to scale across our digital marketing landscape. We have recently signed up to Unbounce free 30 day trial and realized that this is how landing pages editors should work. It would be nice if Marketo could make their landing page editors a bit more user friendly and update the old templates. They are very 90s.

Arvin_Poole · ‎10-04-2018

We have also added transparent 1x1 pixel images w/ a hyperlink including UTM parameters in our header, body and footer (human should not be able to see in web view) of our email. This doesn't tell you if bots clicked your other links but it does provide us insight into whether some of our emails have bots or not. I wouldn't suggest putting "bot' as an UTM label, but something that differentiates your 1x1 pixel from your visible content.

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