Tori_M_Forte

Level 3

Joined the community 23-03-2020

Level 3

Sr. Business Consultant

Philadelphia, PA

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Re: Advanced Scoring Ideas to Get your Creative Juices Flowing: Spoile...

by Tori_M_Forte 10-14-2020

@Melissa_Day and @Meesha_Jotshi I haven't written posts on those yet but have added them to my list! As soon as they're published, I'll tag you in them 🙂

Blogs

3362 1 0
Re: {{system.DateTime}} token doesn't work in Marketo form

by Tori_M_Forte 10-14-2020

Hi Anastasia,I'm not sure what would have made this stop working, but instead of doing the +days in the field, you can create smart campaigns to manage their Marketability/Snooze Preference, which could be easier to manage (it's how we recommend builds like this)! Smart List: Trigger of Data value c...

Discussions

2034 1 0
Email Personalization Webinar: Q&A Follow up

by Tori_M_Forte 08-17-2020

As a follow up from the August 6, 2020's Email Personalization Overview webinar (recording available here) answers to questions that we couldn't get to during the Q&A section are located here. If you have further questions, feel free to post them in the comments section! QuestionAnswerWe have a week...

Blogs

1154 1 0
Next Level Nurture: Q&A Follow Up

by Tori_M_Forte 06-12-2020

As a follow up from the June 4, 2020's Next Level Nurture webinar, answers to questions that we couldn't get to during the Q&A section are located here. If you have further questions, feel free to post them in the comments section. You can watch the recording and other resources discussed in the web...

Blogs

2032 0 0
Static List Import Best Practices

by Tori_M_Forte 05-21-2020

Static List Import Checklist and GuideFirst timer when it comes to List Imports, or just need a refresher? This is a step by step guide with best practices on List Imports, from the list cleaning process through full import. Before the Import, make sure you've got the right build in place to suppor...

Blogs

11804 5 2

list import static list
Re: Getting Started with Scoring: Q&A Follow Up

by Tori_M_Forte 05-01-2020

@Saurabh_Tyagi1 Definitely! Everything discussed on the webinar was using standard Marketo functionality, but you can use both webhooks or the REST API (either Custom or using a Partner) to do more advanced capabilities like weighting.

Blogs

7244 0 0
Getting Started with Scoring: Q&A Follow Up

by Tori_M_Forte 04-27-2020

As a follow up from the April 24, 2020's Let’s Get Scoring! An Introduction to Scoring in Marketo Engage webinar, answers to questions that we couldn't get to during the Q&A section are located here. If you have further questions, feel free to post them in the comments section. You can watch the rec...

Blogs

8468 0 2
Re: Migration to new Salesforce platform, Lightening.

by Tori_M_Forte 04-27-2020

Hi Mark,There are definitely lots of "gotchas" and things to look for when moving from Classic to Lightning. The biggest, and where I'd recommend starting is determining with your SFDC team if your organization's move to Lightning entails moving to a completely new SFDC org. Marketo and SFDC instanc...

Discussions

2421 0 1
Re: Advanced Scoring Ideas to Get your Creative Juices Flowing: Spoile...

by Tori_M_Forte 04-23-2020

Hi Philip,Re: using tokens for the score values, you're spot on. I've found it makes it easier when cloning, editing and overall scale of use. That's a super interesting scoring approach! And I definitely understand. Devil's in the data 🙂 Tori

Blogs

4021 1 0
Universal Key to Marketo Success: Governance and Ongoing Training

by Tori_M_Forte 04-14-2020

Every team supporting a Marketo Engage instance is different – some are managed by a Marketing Operations team, some by a Demand Gen team… some have a centralized model where all control is managed by a core team, some have a decentralized or even agency-based model where many groups work independen...

Blogs

5522 1 0

Marketo Admin Onboarding Training