Erik_Heldebro2

Hi Macarena,You can do this by applying one activity filter for actually opening the email and one inactivity filter for not opening the email minimum 4 times:If you apply these two together it should work, just make sure to reference the same email, in the same timespan, with both filters applied e...

Hi Zoheb,If you ever want to create custom rules for cadence in your engagement programs I wrote up a post about this:Engagement Program Hacks for Variable Cadence and more Just make sure to test it out yourself to ensure everything works before launching anything./Erik

Hi Zoheb,All above comments are correct. Segmentation can be done in many ways and I guess it all depends on how far along you are and what you want to accomplish. I wrote up a post on the basics of personalization which may help if you aren't already too far along in your Marketo segmentation (can ...

Thank you for the help Carly! Haha I guess this topic was more popular than I thought Great stuff!

Ahh great, as always thanks for the insight Sanford!

Interesting How do you mean by special meaning?

Sanford, I figured out a different solution to this I created an ersatz button with the class and hid the Marketo form button, and added a line to submit the form by clicking the new button. Everything worked fine but of course it doesn't necessarily mean it's better

Hi Broderick,I'm not sure about using inactivity filters, but wouldn't your query work better if you used two filters:Was sent email: Email XNot email was delivered: Email XDepends what you define as receive, if you mean sent and not delivered or if you mean not sent (if it's the second one you can ...

Alright I see, well if it's just your paid advertising campaigns, can't you run a batch campaign with the filters:Visited Website (any or insert your landing page) + Constraint Querystring contains (add your utm_campaign) Filled out form (if you want to measure conversion on a form, probably also us...